Zhang Xiaofei: Reshuffle in the next three years will increase the growth rate of output value will slow down

On May 16, 2014, Foshan Station, a “China LED Lighting Supply Chain Good Product Tour Seminar” organized by Gaogong LED, was a complete success. It attracted nearly 150 LED lighting companies from the Pearl River Delta region including the local area.

The Foshan station tour seminar invited Dr. Zhang Xiaofei, Chairman of Gaogong LED, Dr. Shao Pengrui, Technical Director of Jingtai Optoelectronics R&D Center, Zhao Chunbo, Marketing Director of Mingwei Electronics, Wenkong Liang, Director of Overclocking Technology, and Kang Rong Precision Ceramics Research and Development Center.玥, Jiamei era lighting marketing general manager Zhou Shuiming and other guests around the 2014 LED lighting industry transformation and survival development, enterprise optimization supply chain management strategy, packaging new materials, LED drive power, high-power cooling, ceramic LED thermal management solutions, etc. Speech.

“In 2014, industry consolidation began to be obvious. The number of traditional lighting companies to LED lighting reached its peak. The number of LED-based companies will reach its peak, and the total number of LED companies will reach its peak.” Dr. Zhang Xiaofei at the meeting It is pointed out that some enterprises, especially small enterprises, will be integrated or eliminated. In 2015, the channel dispute is the most fierce. The traditional lighting enterprises on the scale are more likely to win. After the withdrawal of a large number of middle and downstream enterprises in 2016, they will appear. Ten billion comprehensive LED lighting companies.

In fact, today, LED lighting channels are fiercely competitive in the provincial and first-tier cities in the circulation field, but LED lighting companies still have opportunities in the third- and fourth-tier cities and county-level markets. Many lighting manufacturers have begun to look for them. Belong to your own market segment.

Whether it is an emerging LED lighting company or a traditional lighting company, it is looking for its own survival rules in the development process.




Dr. Zhang Xiaofei believes that most of the emerging LED lighting companies can neither do the scale nor the circulation field. Most of them are OEMs or ODMs for large domestic and foreign enterprises, and they must strive for better survival in the future market competition. Innovate continuously in technical processes, product forms and functions, and marketing models. Large traditional lighting companies need to quickly transfer and maintain channels, while small traditional lighting can focus on the lighting segment.

"In the future, the proportion of LED lighting industry affected by macro environment will increase, and the price of products in all links of the industry chain will drop rapidly. However, with the rapid growth of LED lighting output base, the growth rate of output value of the entire lighting industry will slow down in the next three years. Dr. Zhang Xiaofei said at the seminar that lighting companies should extend the product line horizontally, accelerate the frequency of product replacement, open up new market segments, and actively carry out systematic transformation of the marketing system, making full use of mobile Internet, O2O and other platforms to continuously improve Product premium ability.

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