[Yearly Meeting] CITIC Hua: Large-scale business model under scale will enhance overall competitiveness

[Text / Gaogong LED Xu Chaopeng] On the afternoon of December 11, the 2015 Gaogong LED Annual Meeting was held as scheduled at the Shenzhen Convention and Exhibition Center. The executive director of CITIC Group, Ding Huixiang, made the theme of “Scale, Healthy Cash Flow and Enhance Overall Competitiveness”. Speech.

"The larger the enterprise, the lower the fixed cost of the unit, the more economic benefits can be achieved. Therefore, whether it is from the growth law of the enterprise or from the perspective of economies of scale, scale is the only way for the development of SMEs. Road." Ding will ring.

It is understood that CITIC Group has production bases in Shenzhen, Huizhou and Jiangxi. At the same time, in November this year, the second phase of the CITIC Group’s Huizhou Daya Bay plant has begun renovation and will purchase the top equipment in the industry. The advancement of the PCB field also indicates that the development of the large-scale development of CITIC Group has reached a new level.

"At the same time, combined with the scale of production methods, we also adopt a new management model, for example, in order to improve production efficiency, workers take the piece-rate wage measurement; second, systematic management to reduce the uneven distribution of orders; , professional production, in order to improve product direct rate, to ensure product quality." Ding will ring.

After entering this year, CITIC China also followed the market trend, implemented a new change in the marketing model, vigorously promoted the e-commerce model, and created a component network retailer called “Lichuang”.

“After the implementation of the e-commerce model, the overall price of the device is 30% cheaper than the original traditional sales price, which greatly enhances the overall competitiveness of the company.” Ding Huixiang said.

It is understood that the overall competitiveness of Lichuang Shopping Mall is mainly reflected in the problem of resolving difficult funds and capital turnover, and at the same time allowing customers to save raw materials, reduce production costs and benefit customers. Moreover, CITIC China is currently striving to obtain more agents in different places to ensure the high quality and low price of the component store.

"In the future, we will continue to break through the traditional enterprise sales model and achieve a fast-tracking route with the Internet. It is expected that under the new business model, CITIC Wah + Internet + e-commerce model will become the new protagonist of the market." Ding Huisheng said the last Mentioned.

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