Marvell focuses on cognitive IoT upgrade IoT ecosystem strategy

On September 24th, Marvell kicked off the first show of the "Marvell. ConnecTIng the World" Internet of Things (IoT) program in Beijing, and announced the launch of its enhanced version of the Marvell EZ-Connect series of wireless microcontroller SoC products. A range of cutting-edge IoT products, as well as a variety of Marvell-inside smart products and services from partners. Representatives from smart home, Internet and IoT fields such as Xiaomi Technology, Jingdong Intelligent Group, Tencent WeChat, Alibaba, 360, LeTV, Yiche.com, Broadlink, Shanghai Qingke, Hanfeng, Haipai, Midea, Haier, Hisense, Representatives from Changhong, Goer, China Mobile and other companies attended the conference.

Philip Poulidis, global vice president and general manager of the wireless and IoT business unit at Marvell, said that China's smart home market will grow to 100 billion yuan or more in 2018. And with government support and investment to provide incentives for innovation, Chinese companies will continue to develop smart home devices that more and more users need, and users are willing to “pay”. According to the survey, 55% of Chinese consumers are “very interested” in using some smart devices or interoperable devices at home, which is much higher than in other countries.

Cognitive Internet of Things vs. Modular Intelligence

However, the current smart home market still faces many challenges, such as too many wireless protocols, inconvenient device operation, and security issues. Other than that, is networking alone enough? Is it enough to control a device with APP? Is it ok to connect the app to the cloud? Philip believes that only connectivity is not enough. Let these objects communicate with each other, communicate with the cloud, and more importantly, they must understand the physical situation and environment, and know how to interact with people... so what is really needed It is artificial intelligence and sensing technology that requires a truly intelligent network, namely the cognitive Internet of Things.

The Internet of Things should be able to detect changes in the surrounding environment. It can adjust itself through human gestures, even location changes, and historical records. Everything should happen naturally, as Philip said: The best GUI is that there is no GUI, and I hope that I can use the Internet of Things technology from the App in the future.

Broadlink CEO Liu Zongxi described the IoT in his heart. He said that the concept of IoT is very big, and there are three main forms in the Chinese market: smart home, wearable devices, and car networking. At present, many new forms of smart products on the market are actually a new usage habit imposed on users. It is difficult to win the market. The products that will really break out should be products that everyone uses at high frequency every day, such as kitchen appliances. Kitchen appliances belong to household appliances. The replacement cycle is long and the unit price is not low. In terms of cost, adding a Wifi module is acceptable. In the current market situation, modular intelligence seems to be more important. Therefore, he believes that there will be a big outbreak and a replacement tide in the smart kitchen electricity market next year.

High proportion of engineering teams ensure local support

Marvell gradually helps the above artificial intelligence scenarios to be fully implemented at the embedded level. This includes the introduction of an all-in-one solution based on the Cortex-A core family, such as a processor (microcontroller) that integrates wireless and controller. At the same time, it also supports different operating systems on the platform. It also supports multiple protocols. It is hoped to provide a variety of inclusive chip environments so that all users can design their own products.

In addition, Marvell provides open source Kinoma, developers can use the Marvell Kinoma JavaScript (KinomaJS) engine to develop products in the JavaScript environment, KinomaJS most complete the sixth version of JavaScript, providing excellent embedded microcontroller products JavaScript development environment.

Philips said that 80%-90% of Marvell's employees are engineers, which is a very high proportion. I hope to increase local support and hear more market feedback, so that the ecosystem will be better and better, because China It is a very important market.

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