Look at the platformization strategy ambition of IoT veterans

The Internet of Things (IoT) is sweeping the world. IDT's latest research report shows that the Internet of Things will reach $1.3 trillion in 2019. As a field that is now widely recognized as having broad market prospects, how can we get a cup on this big cake? What? Obviously, this is not a company that can compete on its own. The communication and collaboration between enterprises, the interaction and interoperability of enterprises in different fields are the general trend of the future of the Internet of Things.

Recently, at the EEENA Annual Media Forum and Industry and Technology Outlook Seminar (Beijing Station) held by IC Coffee, Ms. Yu Yin from the Northern Regional Marketing Manager of STMicroelectronics (hereinafter referred to as ST) Microcontroller Business explained to us. The latest development trend of the Internet of Things industry and technology development, and shared the ST's IoT platformization strategy and how to promote the IoT ecosystem construction results.


The Internet of Things is out of reach? In fact, already by your side!

There are a thousand Hamlet in the eyes of a thousand people. In the view of Ms. Yin, there are many fields involved in the Internet of Things. Each of us has an interpretation of the Internet of Things. Traditionally, the earliest demand for IoT comes from the infrastructure requirements of industrial manufacturing, but it is true that the general consumer is familiar with the concept of Internet of Things, mostly from the field of smart homes and wearable devices.

“We might as well use an example of health management to feel the help that the Internet of Things will bring to our lives.” Ms. Yu followed the marathon as an introduction to bring the seemingly unreachable Internet of Things to our side. The marathon is a must for many fitness hobbies. However, the marathon also has its own hidden dangers. Taking the 2015 Shanghai Marathon as an example, there were 1,123 people with physical discomfort and 32 seriously ill patients. If we can predict the physical condition of these people, we can reduce the risk of the participants, which is precisely the place where wearable devices in the Internet of Things have a lot to offer.

During the running process, whether you are a professional athlete or not, you need to keep an eye on your blood oxygen, blood sugar, heart rate and other health indicators. The monitoring of the body through the sensor of the wearable device will provide these extremely critical data. With the data, the data collected by these front-ends is transmitted to the terminal device by the transmission sharing between the devices, and then the terminal device analyzes and judges the health of the crowd through software algorithms. Once the health condition is found to be threatened, the first time is provided. Ambulance. As such, through a small IoT ecosystem, data collection to wireless transmission, as well as back-end services, will help people stay away from these potential risks. This is a simple IoT application that helps people enjoy a safer and more reliable running experience.

Sensor + MCU annual shipments exceed 12 billion, ST ambitious battle again 2016

ST is the only semiconductor company to offer a full range of sensors and microactuators, and has been in the Internet of Things for many years. In 2015, the overall performance of ST has been greatly improved compared with last year. Sensor shipments have reached 10 billion units in the third quarter of 2015. In terms of embedded processing solutions, microcontroller shipments As of the second quarter of 2015, it has reached 2 billion pieces, which is among the best in its class.

With the introduction of the MCU platformization strategy, ST's entire product line has become increasingly sophisticated. At present, ST market-oriented MCUs are mainly divided into two categories: 8-bit MCUs, cores developed by ST itself; and 32-bit MCUs, which use the ARM Cortex series. In the speech, Ms. Yu cited the sales results of the 32-bit MCU STM32 series. As of the second quarter of 2015, the total shipments have reached 1 billion.

For different application requirements, the entire line of STM32 is divided into three categories: low power, mainstream, and high performance. The specific products are divided into nine categories from low power consumption to high performance: L0, L1, F0, F1, F3, L4, F2, F4, and F7. The product lines work together to better help users find the STM32-MCU suitable for their products under the platform. At the same time, with the platform system of STM32, professionals from various sectors in the fields of value-added service providers, agents and design companies will be gathered here, which will help partners to better design products and speed up the design progress. At the same time, ST also guarantees that all products are pin compatible, peripheral compatible, and software compatible. This massive IoT ecosystem will enable ST's partners to develop products faster and more easily, and remain competitive in this era of rapid change.

The next subversive Internet of Things application, perhaps in the middle of them

The variety of Internet of Things, the diversified needs also put more stringent requirements on MCU vendors. So, which IoT applications are currently the most popular in the field of general consumers? What role does ST play in these hot trends? Yu Yin combined his team's years of experience and project practical experience in the Chinese market and shared his observations and insights.

The first application that is favored by the market is the field of drones. The drones that are all over the world are no longer patented by geeks, and more and more ordinary people are making drones an entertainment necessity. At the same time, drones are also playing an irreplaceable role in film and television shooting, cargo transportation, and military reconnaissance. At the just-concluded CES, drones have taken a lot of limelight as a hot item. While we are amazed at the innovative products of drone manufacturers, we can't ignore the support of the old chip manufacturers like ST for the underlying technology of drones. STM32 F0, F3, F4, F7 play a decisive role in the wireless control of the drone to image processing and stability.

The wearable field is one of the early development directions of the Internet of Things. In terms of the Chinese market alone, the overall market size of China's smart wearable devices reached 12.58 billion yuan in 2015, with a growth rate of 471.8%. This is quite similar to the development of the smartphone market. Among them, with the Apple Watch and the sale of Fitbit and Xiaomi bracelets, wearable products including smart bracelets, smart watches and so on are widely recognized and accepted by consumers. Yu said that compared to the more technically demanding drone equipment, smart watches vary widely from product pricing to appearance. The requirements for product design vary, and finding an MCU that fits your product will be critical. The need for differentiation has also put more stringent requirements on the chip factory, and this is also a major factor in ST's commitment to building a platform strategy for STM32. Whether low-power, low-cost, or with heart rate monitoring and software applications, developers can always find the right core for their STM32 family.

The last area that is generally optimistic comes from the field of wireless transmission. In the era of the Internet of Everything, connectivity is undoubtedly fundamental. It is the data transmission through wireless transmission that enables the Internet of Things to more intelligently perceive the world and serve our lives. In terms of current wireless technology types, mainstream wireless technologies are nothing more than FM, infrared, WiFi, 2.4G, and Bluetooth and Kleer technologies derived from 2.4G technology. As the earliest area of ​​ST, ST has an absolutely mature technology accumulation in the field of wireless transmission. In ST's view, as the scale of the Internet of Things expands, more devices are accessed, and the requirements for chip vendors are mainly focused on: requiring more RAM, requiring higher frequency, and better stability. At the same time, in product design, the iteration speed of each application product is accelerated, and the MCU will be required to be backward compatible, so that it is not necessary to completely reinvent the previous design, and these are all inconsistent with ST's platform strategy. And together.

Working together to achieve a win-win situation, the Internet of Things requires each of us

Finally, let us return to the beginning of the article, the Internet of Things is not a battle for a person or a company, only work together is the future of the industry. This is the original intention of ST to build the IoT platform strategy: only by allowing more companies and individuals to participate, it is possible to better adjust the huge potential of the animal network. This is the Internet of Things in the eyes of ST. With STM32 as the core, through the complete evaluation platform of STM32 and the support of embedded software, it can provide the greatest assistance to partners in technology, which provides more opportunities for expansion.

In the end, Yu Yin said that whether it is the establishment of the maker community, the cultivation of university talents, the development of application software, the support of localized hardware, the channels of online purchase and the solution providers, ST hopes to help bring everyone together. Create a powerful IoT ecosystem together to unleash creativity and make the Internet of Things alive and better for the better of our lives. I hope that in the future world, it will be a beautiful era where the Internet of Things is everywhere.

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