Looking back at 2015, mergers and acquisitions, bankruptcies, low prices, new three boards, and quality doors have occupied most of the headlines of China's LED industry in 2015. We believe that "there are many problems, but the opportunities are still there." It is true that opportunities and challenges have always been mutual. There is no doubt that the era of LED improvement in low prices is an indisputable fact. If lighting companies want to survive and develop, they must kill the bleeding road and march into the field of intelligent lighting . At the same time, various manufacturers have also entered the "defects". Whether the industry background of the diversified manufacturers can inject new vitality into the lighting industry and accelerate the growth of smart lighting is also highly anticipated. Earlier, I learned about the status quo and development trend of the intelligent lighting market. Learn more about it below. Q: Why is smart lighting an important development trend in the future? Â A: In the era of low-cost LED, it has entered a mature stage, and scale and low cost have become the core competitiveness of enterprises. In this case, in order to seize the subsequent market highs, we can see that many manufacturers are looking for other development directions. Smart lighting is one of the most important areas, because it will not only bring lucrative profits, but also an excellent entry point for smart homes and smart cities, which will bring more development space for LED lighting manufacturers. Compared with traditional lighting, smart lighting has more new features and will enter the digital age. Smart lighting can receive information from the user environment and other devices through various sensors, perform data analysis, and finally react to the device for device adjustment. Q: Why do smart lighting become the entrance to smart home? A: Because the luminaire is usually installed in the middle of the roof, it has an excellent information receiving and capturing point. In addition, its daily use frequency is also very high, from the time and space two dimensions, it can better collect user and environment related data. In addition, compared with other home appliances such as refrigerators and TVs, the price of lamps is relatively low, and the cost of trials for users is relatively low. Because of the diversified attributes, the lamps have better operability than other home appliances. Q: Why does smart lighting become the gateway to smart cities? A: Because the lamps are scattered all over the city, the number is large, the frequency of use is relatively high, and the time of use is long. The future will become an information bridge for smart cities, traffic information in the city, environmental monitoring, and urban safety. Areas such as urban positioning can play a major role. Q: What are the constraints and facilitating factors for smart lighting? A: Although smart lighting has a good prospect, it is still in its infancy, and many unfavorable factors will restrict the development of the industry. At present, smart products are still very expensive compared to traditional LED lighting. In addition, its function does not meet the actual needs of users, and currently manufacturers of smart lighting have not found a clear business model. The industry is still in its infancy, and the lack of industry standards has greatly restricted the development of the industry. In terms of facilitating factors, smart lighting is more energy efficient and environmentally friendly than traditional LED lighting. In addition, LED lighting has entered a low-cost era, and its profits are very thin, facing the situation of industrial upgrading. Smart lighting is the gateway for smart homes and Internet of Things. The development of smart homes and Internet of Things will also promote and drive the development of smart lighting. Q: What is the development trend of the market scale of smart lighting? A: In 2014, the global smart lighting market was about 1.544 billion US dollars. In 2015, due to the global economic downturn, the growth rate of growth was lower than expected. However, with the development of industry technology and the positive promotion of manufacturers, it will continue to grow. The market size in 2019 can reach 14.353 billion US dollars. Q: How to see the scale of the smart lighting market from product categories and application areas? A: According to the category of products, we can see the scale of the global smart lighting market. At present, the control system is still in its infancy. At present, the popularity of smart homes is still relatively small, so the overall size of the control system is still small, but the proportion will follow. The future development has been greatly improved. According to the application field, the market scale of global smart lighting, due to the support of the government, the public domain as a subdivision of smart lighting, will get a priority development. Industrial lighting and commercial lighting are the largest applications for smart lighting, with the highest market share. Home lighting is the fastest growing, because as a point of entry for smart homes, smart homes will drive the development of smart lighting, so the next five years will get a big development. Q: What is the market share of various wireless communication technologies? A: The market share of wireless communication technology, the main wireless communication technologies on the market currently include ZigBee, Bluetooth, wifi, and Z-Wave. Among them, ZigBee is the only one in the market. In the next few years, it will not only have the largest market share, but also the annual growth rate. This is because it has been promoted for more than ten years, and its performance is superior. The support and promotion of international giants such as Cree, Philips, GE, and Osram have occupied a good first-mover advantage and will therefore be steadily improved. In the second place is Bluetooth. In order to meet the needs of the market, the performance of Bluetooth has been improving in recent years. At present, its low power consumption and mesh network characteristics have made it the biggest competitor of ZigBee. There has been a significant increase in 2016 and 2017. There will be more products to be applied, and it will become the second largest wireless communication technology after ZigBee. Q: What is the current trend of smart lighting products? A: In the past two years, many international manufacturers have introduced smart lighting bulbs, such as Philips, Cree, GE, and Samsung. The biggest highlight of these smart bulbs is their entertainment function. This feature greatly attracts the user's attention and promotes the popularization of the concept of intelligent lighting. In 2015, many manufacturers have introduced some smart lamps with practical value, such as the bedside lamp launched by Xiaomi and the LED desk lamp jointly developed by Philips and Xiaomi. These are more in line with the actual needs of users, so the shipment volume will be greater than the wisdom bulb. . Smart lighting will develop into the entire smart lighting system in the future, not only in home lighting systems, but also in commercial, industrial, and public lighting systems. Q: What is the future direction of smart lighting control systems? A: Because the wired control system is relatively stable and secure, the market share of wireless control systems is still less than that of wired control systems. However, more convenient and more mature wireless control technology is the mainstream of the future. For the future development trend of wireless control technology, supporting IPv6 new technology will become the most important feature in the future. The luminaires that enter IPv6 can be directly connected to the network, not only need to use mediation control such as mobile phone or tablet, but also transmit data between direct luminaires and luminaires, realizing the communication between devices. Q: What is the development trend of the smart lighting business model? A: Smart lighting has entered the informationization stage, and its business model is definitely different from traditional LED lighting. At this stage, it is still in the stage of selling products, and it is mainly developing new functions of products, such as interaction, learning, education and other new functions. In the second phase, because the smart lighting fixtures have all the data about the user behavior and environment of other devices, the second phase will enter the era of big data. Manufacturers can then use this data to provide users with additional services that connect online and offline to provide some higher value-added services. Enterprises want to enter the field of smart lighting, need to pay attention to the following: because the business model of smart lighting will involve big data and an additional service in the future. Many manufacturers who enter smart lighting now not only want to develop smart lighting, but also want to develop systems and platforms. However, the entire market is not mature enough. Therefore, it is recommended that enterprises start from the lighting fixtures first, and then do the lighting and then develop other field. In the stage of intelligent lighting, the luminaire needs to pay attention to: not only pay attention to its performance, but also intelligent dimming, under the adjustment of smart lighting and cold light, pay more attention to the quality of light, and constantly explore new functions. It should also be noted that when smart lighting fixtures are embedded in smart homes and the Internet of Things, interoperability with other devices is particularly important. Q: What are the development strategies for smart lighting wireless communication technology? A: There are many wireless communication technologies on the market, and manufacturers are often confused about how to choose. In fact, every wireless communication technology has its own protocols and features, advantages and disadvantages. It is recommended that lighting manufacturers in different fields can choose according to their own business, such as home lighting, it is recommended to choose wifi and Bluetooth and ZigBee, commercial lighting. The recommended Bluetooth and ZigBee, road lighting is more recommended to choose ZigBee's control system. Q: How should smart lighting manufacturers choose their own platform? A: The Internet of Things is the focus of major international manufacturers. They are all building their own platforms and ecosystems. At present, the manufacturers who build their own platforms come from different industries. For example, Xiaomi, Apple, Meizu, etc., which make mobile phones, are characterized by lower barriers to entry into their platforms, but the user stickiness is also lower. In terms of home appliances, due to the relatively high price, the threshold for entering it is relatively high, but the viscosity is relatively high. In the past 2015, like Huawei, China Unicom and China Mobile also entered the platform and system. Because telecommunications has hundreds of millions of home coverage networks, it has inherent advantages. In addition, like Google and Tmall, JD is also developing their platform. Of course, if the manufacturer wants to do e-commerce, it will be more advantageous to enter the mobile phone and the Internet of Things platform. If you focus on offline channels, it is more recommended to enter the platform built by home appliance manufacturers.
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