Small-pitch LEDs face the high-end display market, tempting companies how to get away from themselves

LEDs are now everywhere, and there are all kinds of information on the big screens on the street. Back home, LED lighting is also everywhere. I believe that everyone is no stranger to LEDs, especially for displays. After more than ten years of development, the LED market has gradually entered a period of steady development, and the growth rate has slowed down noticeably. However, this does not mean that the development of the LED industry has encountered bottlenecks. The small-pitch LED display screens that have emerged in the past two years are in full swing, and the momentum of development is growing. unstoppable.

However, in the highly competitive display market, the pressure of small-pitch LEDs is not small. Facing the huge temptation of the high-end display market, small-pitch LEDs want to break through, and there are obstacles in front of DLP splicing screens, followed by 1.8mm LCD splicing screens. The pinch strike can be described as a strong enemy has not gone, but also add a strong enemy, how to use small-interval LED display companies?

Due to the high application cost, at the beginning of the promotion, the small-pitch LED display will regard the high-end display market as an important entry point for the application market expansion. Therefore, all small-pitch LED display companies have maintained a high degree in this field. attention. For a long time, due to the large seams, the application of LCD splicing screens in the high-end market is very limited, and DLP splicing screens have naturally become the key PK objects for small-pitch LEDs. However, with the advancement of patchwork technology, especially the emergence of today's 1.8mm patchwork products, the influence of LCD splicing on the high-end display market has been rapidly improved. Can be described as a strong enemy has not gone, but also add a strong enemy, how to use small-pitch LED display companies?

The so-called "knowing ourselves and knowing each other is not a battle." Although LCD splicing and DLP splicing companies have always paid close attention to the high-end display market, the attitudes of the two are not completely consistent. With the advantage of “zero” patchwork, DLP stitching used to be the absolute dominant player in the large-screen display market. However, with the strong rise of LCD splicing screens, the market share of DLP splicing screens has been continuously compressed, and the high-end display market has become the last. Barriers, whether it can maintain the dominant position of the high-end display market has become a key part of the continuous development of DLP splicing. Therefore, DLP splicing companies have spared no effort in the high-end display market; in sharp contrast, LCD splicing screens for the high-end display market It seems a lot lighter. However, as the absolute controller of the low-end display market, expanding the high-end market is a strategic layout demand, and the improvement of technology also gives it a competitive capital. Therefore, although there is less urgency, It is also crucial.

As for the small-pitch LED itself, since the price cannot be greatly reduced in a short period of time, it is also necessary to have a high-end display market with a strong price. This means that in the high-end display market, whether it is LCD splicing or DLP splicing, small-pitch LEDs need to be “dead” objects.

From the perspective of technology promotion, LCD splicing, small pitch and DLP splicing are obviously clear, but in specific market applications, the application of the three may not be "incompetent." Compared with the low-end display market, users in the high-end display industry will pay more attention to quality, and “the most suitable” has become the first criterion for purchase, which has led to a different splicing screen in a project because of different application scenarios. The DLP splicing screen and the small-pitch LED display will coexist and perform their duties.

For example, in the project construction of the China-Arab National Expo, the company also adopted a 80 series 5X12 70-inch DLP rear projection display unit and 3X4, 7X5, 2X3 three sets of 46-inch LCD display devices, among which, the arc The DLP rear projection display unit is placed in the smart city exhibition center of the main venue of the expo, while the LCD splicing screen adopts a three-dimensional splicing form (the angle between the two large screens is 120 degrees) for more flexible display in the exhibition hall. .

Due to the continuous development of DLP, most of the DLP splicing companies have chosen “multi-legged walking”. The above-mentioned color messaging and mainstream DLP splicing companies such as Vitron and GQY have completed LCD splicing and DLP splicing. In contrast to the full line layout of small-pitch LEDs, traditional LED display companies are “special” for small pitches. It is precisely because of this, the pressure generated by the high-end display market competition is more violent for these professional small-pitch LED companies.

Today's small-pitch LEDs have become the mainstay of the growth of traditional LED display companies, which can be seen from their third-quarter earnings report. For example, Zhou Ming Technology, its total revenue from January to September 2015, year-on-year. 39.18%, while the revenue of small-pitch products increased by 102.96% year-on-year; Abbyson also pointed out in the third quarter report that the continued high growth of small-pitch display has become one of the important reasons for the company's revenue growth, 1 to 9 In the month, the company's small-pitch display orders increased by 70% year-on-year, and the order size has been equivalent to the full year of 2014. In this case, the traditional LED display is even more indispensable for the expansion of the small-pitch market.

Whether it is from the technical level or the practical application level, LCD splicing, DLP splicing and small-pitch LED have their own advantages and disadvantages, it is difficult to achieve all-in-one. Therefore, if the small-pitch LED display enterprise wants to stand firm, it must Identify your own positioning and refine the application market so as to maximize the comprehensive competitiveness of your own company and expand the emerging market based on the existing application market to accumulate more abundant industry resources. , breaking the limitations of the industry. In view of the intensified competition in the high-end display market and the need for the expansion of the application market, the application of small-pitch LED display applications is inevitable, and for the application needs of the low-end market, balancing application effects and application costs, or becoming a traditional LED display. Enterprises urgently need to overcome the difficulties.

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