Chairman of Hisense: Xiaomi didn't shut down before we were first


Millet, LeTV staged a series of tearing, Hisense always made a fortune and could not sit still. Recently, Hisense announced on the official Weibo that smart TVs have activated more than 10 million users, making it the industry's number one. In response, Zhou Houjian , chairman of Hisense Group, said: "We and Xiaomi are also playing. I have no objection to marketing, but I'm very disgusted with nonsense marketing, and I don't have the ability to shut up."


The following is an interview with the Chinese entrepreneurs interviewed by Zhou Houjian (excerpt):

I can't quarrel with this person. When I speak out, I have to seek truth from facts. I can't talk nonsense. For a long time everyone will always know whether you are saying it is true or not. Millet and LeTV are all peers. I don’t comment much, but Lei Jun said on Weibo that Xiaomi’s smart TV sales are number one, and I feel very uncomfortable. If manufacturers are telling the truth, there are not so many things that consumers can't understand and how much cost savings can be saved.

There are ten things that I dare to say, such as our ULED and OLED panel, not inferior to OLED in color gamut, contrast, and motion compensation, but much lower in energy consumption and price. The benefit of OLEDs is self-illumination, where dark areas are completely black and brightness can be zero, but it has many problems in terms of lifetime and cost. According to the current development speed, OLED will not become mainstream in five years.

Now that China is too humbled by its own technology, it always superstitiously believes in Korean technology. However, Hisense will not "tear" Samsung and LG, and it can be said calmly that there is no need to bombard anyone. The lead in technology will not be long, and everyone can do it for some time.


10 million active users is a Kaner? This statement is not very acceptable to me. Actually, 10 million users were reached in May. The figure is a result. It cannot be said that it symbolizes anything.

In 2014, the industry said that Hisense’s sales revenue will reach 100 billion yuan, resulting in 98 billion yuan, a difference of 2 billion yuan. Do you say that there is a fundamental difference between 98 billion and 100 billion? Many people asked why Hisense did not announce color TV sales. Some companies publish sales on a monthly basis, and we do not publish it because the financial statements only require sales and profits to be announced, and sales may not be announced.

Sometimes sales are misleading to investors. For example, my sales increase by 30% in a month, but there is no increase in sales of 30% in the current quarter, because I may be selling low-priced products.



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