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The data shows that the average price of the current 65-inch curved TV industry is 19,461 yuan, and the average price of the 55-inch curved TV industry is 10,918 yuan. Do you want 6999 yuan to have a 55 inch high color gamut surface TV with current technological innovations? Do you want 9999 yuan to have a huge 65-inch high color gamut surface TV? Are you still waiting for 51, 618, etc., false price wars? The real surface price war came.
Starting from July, TCL, the leader in curved TV, will launch the "Unfortunately Summery" curved surface TV leader, Hewlett-Packard and the Month, to launch a real price war with the leading high-color gamut surface TV, ending all the market price hypothesis, truly Lead the industry into the era of surfaces.
It is reported that TCL will strongly invest tens of millions of dollars in this event and take the lead in bringing the latest and highest-end curved TVs to millions of homes. Among them, the 65-inch high-gamut surface TV 9999 Yuan and the 55-inch high-color gamut surface TV 6,999 yuan are the most exciting ones. It is truly the realization of curved TVs and the popularity of curved TVs.
This move by TCL not only exclaimed many people in the industry, but this time it was not an Internet company that always loves to fight price wars. It was not a fake and large-sized price war that was always sub-optimized, but TCL took the lead in launching TVs with a high gamut surface, causing industry The earthquake, the power of traditional color TV companies is still terror.
Industry observers pointed out that the price war of TCL can be described as menacing, and it is imperative to bring the high-end curved TV price to the mainstream TV price segment. "For curved surface televisions to be popularized, TCL's style of play is very grounded, and the products used to price this time are high-quality, high-tech 15 years of innovative products. The gold content of this price war is extremely high. Fully reflects the advantages of TCL's industrial chain. "Industry people are so appreciative.
Since 2015, the curved TV industry has ushered in a new stage of development, especially the launch of many new surface products, achieving a more superior viewing experience, exposing the public's enthusiasm and becoming an undisputed force in the color TV industry. However, compared with ordinary flat-panel TVs, there is still a huge bottleneck in surface televisions, whether it is market penetration, consumer cultivation, or high prices, which is far from meeting the needs of the mass consumers.
According to data from professional research institutes in Yikang, the average price of 55-inch curved TV on the market reached 10,918 yuan, and the average price of 65-inch curved TV was as high as 19,461 yuan. "High prices have become an important factor hindering the rapid landing of curved TVs. Curved TV industry is in need of a painstaking price war to break." Industry observers believe that the curved industry must gather people's hearts. First, it must break the price. However, both Korean companies and other domestic brands have adopted conservative attitudes in terms of price concessions, with few breakthroughs.
Senior industry economic observer Liang Zhenpeng pointed out that Korean companies and other domestic companies are not saying that they are not willing to make profits. In essence, the strength of the company cannot guarantee such a big effort. Everyone knows that the curved surface is the biggest market opportunity and growth point in 2015, but there is no Strength acts as an icebreaker in the industry.
According to the data from China Yikang, the total retail sales volume of TV market for the 15-year period from January to May was 7,838,293 units, a year-on-year decrease of 5.7%. In the first quarter (January to March), domestic curved TV sales reached 101,935 units, a year-on-year increase of over 70 times; sales were 1,685.3 million yuan, a 40-fold increase, and the market has great potential.
"If you want to fight a price war, you can't be as innocuous as any other company, and you can't just say it is not practiced, so we have to play with it and play big!" said Hu Xuejun, Deputy General Manager of TCL Multimedia China Sales Co., Ltd. , TCL not only to 55-inch surface TV to 6999 yuan, 65-inch 9999 yuan in the history of the most privileged price, but also with the current highest volume of the latest curved surface TV to fight, fully reflects the TCL's determination and sincerity.
It is reported that the protagonist of the event TCL TV + Surfaces TV H8800 elegant version is only launched in April this year the star product, is currently one of the world's leading surface products for consumers unparalleled immersive experience. According to reports, the H8800 boasts the largest curvature of the 4000R gold so far, achieving 8 image enhancements in one stroke, allowing the image to be intuitively accepted and processed by the brain, reducing brain pressure and visual fatigue, and viewing healthier and more comfortable. Comparable to the IMAX-class theater-like experience. In addition, the H8800 Elegant Edition is also equipped with TV+ True Color display technology with core intellectual property rights. The color gamut achieves a high level of 96%, which makes the scenery more beautiful, the characters more real, and has many characteristics such as health, green energy, etc. The best choice for technology influxes.
In just two months of listing, the H8800 has won 11 industry heavy awards such as "4K Ultra High-Definition TV Color Evaluation Test Class I Certificate", "Color Presence Sense Flagship Product" and "Preeminent Telepresence Performance Award". Bloomberg, Reuters, Wall Street Journal and other well-known foreign media have reported that it can be said to have led the global TV industry's technical wind vane.
In addition to investing in promotional products with extremely high levels of gold content, TCL also created the most extensive channel coverage in order to allow more consumers to participate in activities at zero distance. In general, most of the traditional high-tech products are popularized in the first-tier and second-tier markets. It is difficult for other places to enjoy this opportunity because of channels and other reasons. In this activity, TCL united with Gome, Suning and other core sales channels to take the lead in breaking this practice, not only in the first-tier and second-tier cities, but also in the industry for the first time to allow the surface TV experience to cover the entire 3-4 markets without any differences. Curved TVs have entered millions of households to achieve high-end consumer products.
"This is definitely the world's largest surface television so far, Hewlett-Packard and the action." Industry observers believe that from the current surface of the entire curved TV industry, the ability of companies is nothing more than Samsung, TCL, and more. The TCL, which has the advantage of the whole industry chain, the advantages of the ecological circle, and the advantages of localization, is obviously more likely to play the role of surface television in the Chinese market than Samsung and other enterprises. Can invest huge amounts of money in such a short period of time, invest in the most advanced technological innovation products, covering the first to fourth-level markets, which in the entire color TV industry can only be TCL can do, fully embodies the TCL's surface TV layout in the Chinese market has been formed, And it's a big pattern. "TCL will advance the popularity of surface TVs at least one year ahead and truly lead the arrival of the curved surface."
"Now that it is time to buy color TVs, it is time for non-reform." Observers believe that TCL launched a curved surface television price war to put the best surface TV for the first time at the price of ordinary flat-panel TVs, providing consumers with a buying surface. The best reason for TV. At the same time, curved TV is the trend of the times and is the absolute “standard†for the living room in the future. Although the so-called price wars in the TV industry are endless, only TCL dares to come true, play big, and it is a very high price war. It is bound to set off a frenzy of surface buying in the market, leading the consumer market into a new era of curved surfaces. 
Price wars TCL play really, 65-inch curved TV first break ten thousand yuan
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TV + surface H8800 Extreme Edition
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TCL TV+ Surface TV H8800 Elegant Edition
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TCL TV+ Surface TV H8800 Elegant Edition
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