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I. About career, just the chairman of the Chinese Cultural Fund
In just a few months, Li Ruigang transformed from the chairman of SMG to the founder and chairman of MicroWhale Technology. After leaving SMG completely, Li Shu set off again and devoted all his energy to the Chinese Cultural Fund. From within the system to outside the system, no one like him succeeded.
Li Shu said that although he is currently the founder and chairman of Microwhal Technology or the chairman of some other companies, these companies have different meanings for him. In recent years, the investment areas of Chinese culture have ranged from media and entertainment industries to media and entertainment industries that are heavily focused on content, focusing on the Internet and mobile platforms, and the related areas of the middle-class lifestyle. Micro-whales are initiated by Chinese culture, and Chinese culture is a total platform. Micro-whale technology is only one of the projects. This Chinese culture is also the main source of funds for micro-whale television. Micro-whale TV is the core link of the entire industry of Chinese culture. Li Shu hopes that in the future, all businesses will be combined. In terms of content, it is necessary to continuously produce content IP; on the Internet, there must be distribution channels; offline, theme parks and live entertainment should be created.
Uncle Li stated that he has been constantly making business in his career. He does not want to be someone else and does not want to repeat himself. Microwhale TV is just a beginning. Li Shu finally wants to be the leader of the internet home lifestyle.
Second, regarding "micro-whale", this is a platform project that Mr. Li has to operate for a long time.
The release of Li Ruigang to the release of the micro-whale smart TV was only a short period of two months and it looked very hurried, but this release was by no means a hasty release, but Li Shuai began to ponder the layout four years ago, one year ago. Determined to start. And Li Shu said that the micro-whale is a platform project, not a single product line, and micro-whale television is the core link of the entire Chinese culture industry. It is the long-term operation, not the simple pursuit of short-term interests or financial returns.
Internet TV has long been not a strange word. LeTV, Xiaomi, Skyworth and others all want to share a share in Internet TV. Uncle Lai is not the first person to eat crabs. For this, Li Shu is very confident that he wants to be the first to eat crab meat. What is the difference between a micro-whale and a traditional smart TV?
The biggest difference in the release of this micro-whale is that, in addition to the 3799 sales price of TV hardware, an additional 199 yuan in membership service fees will be charged. In China, where payment habits have not yet been developed, it is very special. According to Li Shu, China’s TV industry needs to do this, and a large amount of advertising will only reduce the user experience. Advertising and payment models should be conducted simultaneously. Starting with smart TV, allowing users to pay for high-quality content, so that content providers have a channel for charging, will naturally be able to provide more naive content, which will make this industry more healthy.
Three secret weapons behind the micro-whale
The three partners of the microwhales, Yenguang, Ali and Tencent, have allowed the micro-whales to gain ground in the battlefield of Internet TV. As the former chairman of SMG, Li did not choose SMG as the license holder of the micro whale, but chose the central government to make it somewhat unpredictable. In this regard, Li Shuhuan said that Yangguang had the willingness to cooperate with micro-whales very early on and was willing to take up the responsibility for the licenses. In this regard, it is possible to complete the requirements for policy management. In addition to Chinese culture, Ali and Tencent are sources of funding for micro-whale TV. Not only that, micro-whale TV uses Ali's Yun OS system, and the product will be sold exclusively at Tmall.
From the content point of view, the micro whale can not be underestimated. In addition to the Central People's Broadcasting Station as a licensee, the Chinese culture has also invested in many content companies and has a lot of film and television resources. The partner, Ali, has shares in the Heyi Group and Ali Pictures, and Tencent has Tencent videos. The micro whale absolutely meets the needs of users in terms of content. Li Shu said that the exclusive content is definitely the focus of the future, and video exclusive content has a very good effect on stimulating user payment.
Third, regarding the policy, Li Shujian believes in market confidence
From the policy point of view, SARFT still has no signs of relaxation. Industry trends and user needs have made Internet TV a trend. China's market is very large. The design of policies always needs to meet market demands and industry trends. At present, policy tightening is content, not tightening products and technologies. The management of content, the introduction of content standards, the market demand for content, can bring original content in China to bring more possibilities. Li Shu believes that we should not look too negatively at the national and industry regulatory policies. Industry supervision itself is a policy need, including national cultural security, the bottom line of policies, etc. There are also some aspects of the industry's painful period, the need to digest overseas things, while leaving room for local things to grow up.
The mainstream cable television in the United States is pay-TV, and the cable television market is very strong. However, China's cable television does not develop into pay-television. The emergence of Internet TV in China has created a market that is completely different from the United States. Internet TV can make China's TV landscape different from the world. With the Internet, there is greater potential for user interaction, including bottom-level digging of user data.