Affected by technological innovation, consumer demand upgrading and industry policies, Internet medical business model innovations are constantly emerging, and the profit model is diverse. Among them, medical e-commerce, online consultation, registration, and wearable have the most potential for development. Online consultation means that the doctor answers the question through the patient on the Internet. Online appointment refers to the time when the patient makes an appointment to go to the hospital through the network. In terms of online appointments, the number of users on online medical websites is gradually increasing. “Quickly ask doctorsâ€, “Seek medical adviceâ€, “39 health netâ€, “Good doctor onlineâ€, “Clove garden†The ranking is relatively high, the advantages of online medical efficiency, less process, and more resources, effectively balancing the allocation of medical resources in China. The online consultation mode has an incomparable self-advantage. In the model, online consultation for patients provides a more convenient, cheap, real-time professional telemedicine service. For doctors, it broke the boundaries of designated occupations and created a way for doctors to increase income at the margin of policy. In terms of effects, the online inquiry platform has a strong Internet effect, which can collect a large number of medical resources and achieve efficient matching of resources across time and space. After the platform providers have accumulated enough resources for doctors and patients, they will have more space to integrate resources and attract financing. Medical e-commerce refers to market economy entities that are profit-oriented for medical institutions, pharmaceutical companies, banks, pharmaceutical manufacturers, medical information service providers, third-party organizations, etc., relying on modern information such as computers and network technologies (mainly the Internet). Technology, the exchange of pharmaceutical products and the provision of related services. In terms of pharmaceutical e-commerce, most pharmaceutical retailers are still waiting to see e-commerce because of the high distribution conditions required for pharmaceuticals and the uncertain national regulatory policies. For the time being, only a small number of pharmaceutical chains are testing water and electricity. However, the advantages and development prospects of medical e-commerce should not be underestimated. First, e-commerce provides sufficient drug resources, which simplifies the purchase process, and saves users' time costs for non-prescription drug purchases. Second, all drugs on the e-commerce platform are transparent in price, transparent in source, and symmetrical in information. Among them, the policy on the development of medical e-commerce is promising and the space is huge. On the one hand, with the lifting of prescription drugs and the widening of distribution conditions, the gradual realization of electronic prescriptions, medical separation and medical insurance docking provides a good environment for the explosive growth of pharmaceutical e-commerce; on the other hand, the development of medical e-commerce will indeed have Help simplify the circulation of medicines, improve circulation efficiency, greatly reduce circulation costs, and create value. With the favorable policies, large regional chain pharmacies are actively transforming online, third-party platforms and vertical self-operated e-commerce have emerged, and large-scale circulation enterprises have begun to enter the pharmaceutical industry. The scale of the pharmaceutical e-commerce market has reached 100 billion. Hey. The registration mode is clear, the resources are accumulated rapidly, and the ways of realizing are diverse. From the point of entry, the registration mode cuts into the first step in the patient's visit to the hospital, is at the key position of the service chain, can obtain accurate users, and has room for backward development. In terms of resource acquisition, the registration platform is connected to the patient on the one hand, and the two-party information can be quickly obtained on the one hand by docking with the hospital business chain. From the perspective of the realization mode, the registered platform has various profit channels, mainly providing follow-up services for registered patients, including registration to the treatment process and post-diagnosis health management and post-diagnosis service promotion. The chargeable objects include the patient himself, the hospital, the health management company, the pharmaceutical company, and the like. A wearable device is a general term for a wearable device that intelligently designs and wears wearable devices such as glasses, gloves, watches, clothing, and shoes. As more and more consumers begin to focus on health management, the increase in aging and chronically ill patients increases the need for real-time detection and remote monitoring of wearable devices. The wearable device manufacturers at the supply end are also actively using wearable devices as data interaction centers, providing mobile intelligent cloud services for patients, collecting and building large databases, and exploring more model innovations based on patient data, such as for hospital diagnosis and testing. Doctors assist decision-making, timely intervention for insurance companies, and reduction in premiums. Although this concept has broad prospects, the current Internet health management is still in the data collection process, and the industry is still in the exploration stage of their own battles. Among the functions provided by wearable devices, health management and medical detection functions are undoubtedly the most rigid and most revolutionary. On the demand side, more and more young consumers are beginning to focus on health management, and the increase in aging and chronically ill patients has increased the need for real-time detection and remote monitoring of wearable devices. The wearable device manufacturers at the supply end are also actively using wearable devices as data interaction centers, providing mobile intelligent cloud services for patients, collecting and building large databases, and exploring more model innovations based on patient data, such as hospital diagnosis and treatment. It has a large imagination for doctors to assist decision-making, timely intervention for insurance companies, and reduction of premiums.
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