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A few days ago, "High-tech LED" reported that the LED bulb lamp is called the pound, not a piece of 6 angles, but 10 yuan a pound. It is said that this is a LED manufacturer in Zhongshan Henglan, because it can not get the supplier's arrears, so sell the products in the warehouse. The unattainable LED lights are so "close to the people." Although it is only a case, but the defoliation knows the autumn, the competition in the LED industry has been like a storm, and it cannot be avoided.
Throughout the entire industrial chain of LEDs, the upstream is the most technologically-savvy industry, and technology competition is its most critical factor, and the formation of the industrial structure is now in its infancy. The midstream package is becoming more and more automated. In 2014, the expansion of the large-capacity packaging enterprises of over 100 million yuan accounted for more than 60%. The global LED packaging is more inclined to the domestic market, and the status of China's “global LED packaging device production base†has further increased. Downstream applications have also blossomed, and various fields have begun to mature, but there is still room for improvement in design and system design.
From the upstream chip to the midstream package, to the lighting, the LED industry chain is not just a competition technology, but more quality, chasing the brand, the industry competition has risen to the stage of large-scale profit. In the view of Zhao Yutao, chairman of Hyun Shuo Optoelectronics, the traditional manufacturing industry can only pay more attention to internal control if it adjusts its mentality. Along the way, in fact, LED itself has not lost its magic, but the market environment in which it is currently changing has changed. What companies need to do is to adapt to this change and even lead this change.
In the final analysis, LEDs are electronic products. However, the rapid advancement of technology and the increasing automation of production lines have led some to believe that, to a certain extent, the LED industry has stepped down from the high-tech industry and become a traditional manufacturing industry. LED products have been transformed from high-tech electronic products to "selling goods" that can be sold in the market.
Is that actually the case?
In fact, LED lighting has an unparalleled advantage. In addition to the outstanding energy-saving effect, the most selling point is the ability to achieve intelligent lighting. At present, LED has been able to achieve brightness-adjustable functions. Intelligent lighting products can be remotely controlled through the mobile phone client, changing the traditional light switch mode, making control easier.
According to the latest statistics, the number of global smartphones will continue to climb. This year, 38% of mobile phones worldwide are smart phones, and by 2016, the word will exceed 50%.
Focus on China again. According to CCID statistics, the total sales volume of mobile phones in China in 2014 is expected to reach 400 million, of which smart phones account for more than 92%, and the share is further increased.
The impact of this data on intelligent lighting is also huge. Intelligent lighting is inseparable from the support of mobile devices, and it is also inseparable from the "high-tech" of LED.
This article is excerpted from the "Trillion Lighting "Trillion Market Potential". For details, please see the "High-tech LED" February issue. 
LED lighting "trillion market" potential
[Text|High-tech LED reporter Yue Mengdi] A few years ago, consumers' understanding of LEDs stayed in concept, but with the gradual withdrawal of global incandescent lamps, LED lighting became a successor. The unprecedented market volume of LEDs has allowed more companies to flock in, which has reduced the cognitive cost of consumers from the side, and has also caused industry congestion and fierce competition.