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The performance briefing session was first introduced by the company's board secretary, Mr. Zhao Fanghua, to the company's 2014 annual report, followed by the company's business question and answer session. The specific questions and answers are as follows:
Q: The company plans to achieve sales revenue of 4 billion yuan in 2015. What is the proportion of traditional energy-saving lamps and LED products?
A: According to the company's operating budget, the proportion of LED products in 2015 will be 70%, and the proportion of energy-saving lamps will drop to about 30%. The main reason is that with the gradual increase of LED penetration rate, the traditional business will continue to decline and is expected to continue. The decline in 2014, but the growth rate of LED revenue in 2015 will be better than 2014.
Q: From the perspective of several listed companies that have been researched recently, there is a common idea. If you want to try to prolong the business outside the main business, what does your company think?
A: The company's goal has always been clear, and the firm's main business is unwavering. It is intensive in the field of lighting, and it is not considered outside the lighting field. In fact, there is a lot of room for development in the field of intelligent lighting. The company has been working hard on R&D and market expansion.
Q: In the field of intelligent lighting, which direction does the sun lighting develop?
A: From the company level, the development of smart lighting will take some time. At present, it is still in the first stage, that is, how intelligent lighting replaces the work of traditional lighting, and at the same time, the brightness can be adjusted and controlled through WIFI; the second stage connects the lighting with the household appliances to form the Internet of Things; Finally, the data service model reflects the problems in the lighting process.
Q: The net profit in 2014 was 288 million yuan. Does it include promotion subsidies?
A: There is no subsidy. At present, more than 80 million subsidies have not yet arrived.
Q: At present, LED development speed is relatively fast. Has the company considered rapidly increasing the scale through epitaxial development?
A: The current LED development is indeed relatively fast. Usually, the company also has access to some M&A projects, but M&A is a systematic job, mainly to see if there is a suitable project.
Q: What are the factors that the company considers for M&A? Is it not limited to the country?
A: The factors that the company considers for M&A are mainly complementary to the company in the business, or promoted in terms of products. There is no specific limit on the size of the project, and there are no restrictions on domestic and foreign.
Q: Philips divested its lighting business. Jinshajiang bought its 80% stake in 3.3 billion US dollars. Does Sunshine Lighting participate in it? If not, will subsequent orders have an impact?
A: The company is not involved. The other party is trading Philips's lighting components business. It has no relationship with the company's business, and the order is not affected.
Q: What is the planning of e-commerce? What is the income of e-commerce in 2014?
A: The company follows the development strategy of “three stepsâ€. In the end, it will realize online and offline interaction. The person in charge of the company's e-commerce has rich experience in e-commerce operation. Before that, other companies have good sales performance in the industry. Because the company's e-commerce business was officially launched in April 2014, it started late, so the current scale is small, and the annual income is about 10 million yuan.
Q: What is the development of the company's LED engineering project?
A: At present, the domestic science, education, culture and health engineering facilities have relatively large replacement of lighting products. The company also has more participation. Compared with the rapid development of domestic LED engineering projects, the overseas market is developing slowly, but there is a large room for growth. In 2015, the company's requirements for the LED engineering business were relatively high.
Q: What is the proportion of the company's own brand sales revenue in 2014?
A: In 2014, the company's domestic and overseas market's independent channels together accounted for almost 30%.
Q: In 2015, will the price of LED products continue to decline?
A: The price of LED products will continue to decline, and the range should be similar to that of 2014. With the advancement of technology, there is still a 30% drop in space.
Q: As the price of LED products continues to decline, will it affect the company's gross profit margin?
From the situation in 2014, although the price of the product has dropped more, the company's gross profit margin is still increasing. Therefore, with the improvement of technology, it is still possible to maintain a reasonable gross profit margin.
Q: What is the company's fully automated production line?
A: The company currently has more than 10 fully automated LED production lines, and there are still some renovations in Shangyu and Xiamen. The company has always insisted on innovation, and in the future it will not rule out the replacement of robots on some production lines.
Q: How is the company's joint venture with Sanan Optoelectronics operating?
A: The joint venture company mainly cooperates in the research and development of upstream materials, and has not considered the contribution to income in recent years.
Q: What is the current proportion of company lamps?
A: The proportion of the company's overall lighting is about 30%, but the proportion of LEDs in the LED revenue is more than 40%. The company pays more attention to the increase of the proportion of lamps and lanterns. In the future, the proportion of lamps in revenue will be further increased.
Q: What is the current LED production capacity of the company? What plans are there next year?
A: The company's LED light source in 2015 is expected to reach 180 million annual production capacity, and the annual production capacity of lamps will reach 60 million sets. As the fundraising project continues to invest, LED capacity will continue to increase next year. 
LED product prices continue to decline, the sun is still optimistic about the prospects
On April 22, Sunshine Lighting held its 2014 annual performance briefing in Shangyu, Zhejiang. Mr. Chen Wei, Chairman of the Board, Mr. Guan Yong, General Manager, Mr. Wu Jie, Chief Financial Officer, Mr. Zhao Fanghua, Secretary of the Board of Directors, and some company shareholders and institutional investors participated.