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According to an advanced-television report, the consulting firm IHS recently released a report that the global OTT set-top box retail volume (including Chromecast, Rokuboxes, etc.) will surpass the IPTV set-top box in 2015. In 2015, the retail volume of OTT set-top boxes will reach 31 million, while the retail volume of IPTV set-top boxes will be only 30 million. 
The director of the IHS Interconnection Home Research Department stated that OTT set-top boxes have been seriously underestimated. People initially considered OTT set-top boxes as temporary measures to play OTT video content on television, and believe that smart TVs, Blu-ray players and game consoles will eventually replace set-top box services. However, as consumers use smart devices more, OTT set-top boxes continue to thrive.
An IHS report titled “STB Market Watch†stated that the success of OTT STBs can be attributed to the content strategy of suppliers. Apple, Google, and Rocco continue to add their own content and applications to set-top boxes. Simmons said: "Users who buy OTT set-top boxes can enjoy OTT service on TV, not just watching the original live content."
At the same time, in order to compete with OTT video providers, pay-TV operators are also fully deploying their own set-top boxes and OTT services. In terms of VoD on demand, episode services, program recommendations and other content services, pay-TV operators are increasingly relying on the convenience of OTT. Belgacom, DishNetwork, VirginMedia and other pay-TV operators have even begun offering users Netflix and other OTT video providers.
The total retail shipments of pay-TV set-top boxes (including IPTV set-top boxes, cable set-top boxes and DTT satellite set-top boxes) far exceed OTT set-top boxes. By 2018, retail TV set-top box retail shipments will reach 169 million, while OTT set-top box retail shipments will be 38 million.
As the global pay TV market tends to saturate, the total volume of pay TV set-top boxes will drop by 5% between 2014 and 2018.
Simmons said: "Pay TV operators are eager to become content aggregators for home users, so compared with smart TVs, pay-TV set-top boxes are more likely to become a competitive threat to the OTT retail market." 
Global OTT set-top box retails more than IPTV set-top boxes
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