Mid-end high-end home appliance market rebounded in March

In 2012, it was a year of testing for the home appliance industry. The growth rate of many products showed a slowdown or even negative growth. In this market situation, many well-known manufacturers have all solved their difficulties, and some of the traditional large-scale electric appliance manufacturers have turned their attention to the small household appliance market. With the improvement of people’s living standards, the consumption structure has changed and people are pursuing a higher quality of life. Sales of small household appliances, such as water purification equipment and air refreshers, as well as electric coffee makers and smart vacuum cleaners, have become increasingly popular. It will lead a new round of popular home appliance consumer trends and will become the main force of the New Year market. The reporter found in the high-end electronics store in the capital city that robots (300024) vacuum cleaners and LG music smart care machines are selling high-end small home appliance products that break traditional home appliance sales channels. The latter can include cleaning of valuable clothes such as cashmere and wool at home. Professional care such as deodorant, etc., and can remove more than 99% of bacteria by steam within 30 minutes. In addition to playing smart cards, high-end small home appliances also have enhanced green health functions. Products such as air purifiers and bedding vacuum cleaners are popular among consumers in specialized fields or subdivisions.

With the advent of the spring of 2013, the home appliance industry has continued to hear the sound of warming. A few days ago in major home appliances store found that high-end home appliances are becoming the new darling of many consumers. However, many consumers also believe that high-end products must be practical and can not be used as home furnishings.

The high-end will become the industry's goal and be practical and long-lasting for the development trend of high-end home appliances. Many companies began to take precautions a few years ago, like Haier launched the Casa Di brand for high-end home appliances, and Siemens also launched Bosch home appliances, specializing in the high-end home appliance market. . “Big brand has always been a leader in product technology advancement and industrial upgrading and transformation. Especially in the field of high-end home appliances, the level of product technology, quality, function and appearance design is at the front end of the industry.” Industry experts insist that high-end home appliances must be Supported by high-end brands, the role of high-end brand image can not be ignored in terminal sales, especially in the first-line market with mature consumer psychology. For companies entering the high-end market, upgrading brand connotation is an unrelenting job.

It is understood that the high price of high-end home appliances seems to have become a common practice, but for consumers, high-end home appliances are not only marked with high-priced but featureless products. Surveys have shown that when buying home appliances, prices are no longer the first factor. Using new technologies to make functions easy to use is the last word. In terms of the functional preferences of home appliances: From the perspective of TV products, high-definition, Internet access, and remote sensing control functions are more popular; in air conditioning product functions, air purification, energy saving, and power saving are the consumer's preferences; refrigerator functions, cooling The effects and voice prompts are more valued and the message board function is recognized as the property of the smart refrigerator in the future; among the functions of the washing machine products, the top three are the water saving and electricity saving, antibacterial sterilization, and various washing methods, which represent new technologies. Appointment of laundry and high temperature cooking are not sought after.