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On February 25th, Tencent’s internal e-mails revealed that WeChat will establish a U.S. office. Around the time, the people of the country are elated. As if the global Internet structure will be rewritten tomorrow, WeChat will become the sixth largest global internet dominated by the Chinese people. The platform is exactly the same thing as effortlessly. Is it really easy? I don't think so.
WeChat is naturally unstoppable when it enters the U.S. market, but it is not easy to want to fully integrate into the U.S. market, even to get ahead.
The success of WeChat benefits from its unique Tencent platform. QQ with over 700 million active users provides fertile ground for WeChat's success. Just listed for 14 months, WeChat has easily owned 100 million users, and the current number of users has reached 300 million. It can be said that if WeChat wants to become a mobile social platform with global influence, it has full capital.
WeChat is a product of China's soil. Will it be unacceptable to foreign countries? In fact, this is not something to worry about. WeChat has been piloting in Thailand, Malaysia, Saudi Arabia and other countries since 11 years and has tasted the sweetness. It can be said that the ambition of WeChat's internationalization is no longer a secret. Now entering the United States is also expected.
However, when WeChat visits, the road ahead is not smooth and it is inevitable that it will be stifled.
1. There are many deliveries.
In the U.S. market, WeChat faces more powerful competitors such as WhatsApp and Facebook Messenger, which are similar to WeChat's internationalized social products, as well as Japan’s mobile social product Line, which is planning to enter the US market.
But because of the fierce competition, users in the United States are relatively more mature. They are more willing to try multiple services. There are several applications for them to install. Therefore, whoever develops social products suitable for local users in the United States will have greater chance of winning.
2. U.S. authorities’ "martyrdom"
It is not without precedent that Huawei and ZTE have often been investigated by the US Congress on the grounds that the products of the two companies may cause damage to the national security of the United States. Americans are skeptical of the shadow of the Chinese government. WeChat arrived in the United States. This situation is also inevitable. This kind of "distrust" of the United States has caused many things from China to be frustrated.
Although these concerns of the United States are often irrational, it is difficult to say whether the U.S. authorities will confuse them. Chinese products must enter the U.S. market and always have to pay a fortune. WeChat must be prepared.