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LeTV said that “because of the supply shortage of the upstream supply chain panel and the continuous increase in panel prices, the single TV eco-subsidy hardware quota has continuously increased and exceeded our ecological subsidy capacity. To ensure the long-term operation of the company, the fans can share better. Screen ecology world, we decided:
On the basis of adhering to the negative hardware, the prices of some 40-inch, 43-inch, 50-inch, and 55-inch models will be increased by 100 yuan, and those of 65-inch models will be increased by 300 yuan, while the other dimensions will remain unchanged. After price adjustments, these models are still ecologically subsidized hardware and negatively priced. The new price will be implemented starting from 12:00 noon on November 25, for details, please refer to LeTV Mall (lemall.com). â€
In addition, LeTV has continued to insist on "negative pricing", the price is still lower than the industry's equivalent TV configuration, and does not sacrifice at the expense of configuration and other commitments.
According to industry insiders, the TV product price increase caused by the panel supply is a normal phenomenon. After all, the panel, as the main component of the color TV, accounts for more than 60% of the total cost of the product. Before that, the TV industry also had a similar situation.
Attachment: LeTV Announcement 
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Affected by the panel supply LeTV TV prices
On the afternoon of January 21, LeTV announced some TV-type price increase announcements.