Amazon mobile payment will surpass Google? RFID into mainstream power

Amazon has released a simple video that has extended its reach to large grocery chain stores and launched a series of forces that are expected to push RFID into the mainstream, while also helping Amazon to stay ahead of Google.

Amazon mobile payment will surpass Google? RFID into mainstream power _ mobile payment, Amazon, RFID, Google


Amazon mobile payment will surpass Google? RFID into mainstream power

At present, the physical grocery store/supermarket named Amazon Go is only a small step, and it still can't see any results, but it has set off a wave of embarrassment.

This video also creates a lot of expectations among consumers, after all, Amazon Go will save them from long queues in front of the checkout counter. It makes large chain retail stores aware of the need to figure out how to use RFID tags before competitors.

In fact, the grocery store does not want such a change. Because the product is tagged and the scanner is purchased, it is a big expense, and it has to deal with the inevitable conflicts such as customer complaints and checkout errors. But companies that take the lead in action will see a significant competitive advantage.

Although the grocery store is still struggling, RFID will eventually win. It is expanding from the application of the Industrial Internet of Things (IIoT) to important consumer sectors.

The transformation of these technologies may take many years. It is worth noting that the United States is only beginning to use smart cards, but it has been popular in Europe and other places for about ten years.

No one wants to pay for the first hardware. But Amazon's video creates a new, easy-to-use customer expectation that is expected to accelerate this process. Of course, Amazon believes that Amazon Go will make it the biggest winner.

In the AI ​​era, the cloud computing giant with the largest database is the winner. Today, physical retail stores are just beginning to use their membership cards and promotions to explore their customer profiles. Amazon’s video is like a huge advertising billboard that tells retail stores about the details of Amazon’s ability to perform RFID checkout services with its cloud backend. Now is the time to import this large data set!

In the case of AI technology, the larger the data combination, the better the model that can be used to build it; the better the model is built, the more accurate the prediction results will be.

Google has always focused on the development of the mobile field, and now even launched a smart phone, which has gained market attention to some extent, and has also achieved more and more data combinations. Today, with the release of Amazon Go, Google's competitors are about to start taking a slice of the market.

Although Amazon recently released a service that provides the implementation of the Xilinx FPGA Accelerator, I don't expect Amazon to reveal too much hardware information about its large data center. Even Google did not elaborate on the details of its AI accelerator.

But one thing is certain: if you buy a dozen eggs, you don't have to wait in line to check out, and this online shopping site will also think deeply about the meaning of your buying behavior...

(Original title: Amazon Mobile Payment goes beyond Google? This is the victory of the RFID Party)

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