Analysis of China's Lighting Industry Export Road

In the last ten years, China's lighting electrical export volume has increased from less than 5 billion U.S. dollars to nearly 30 billion U.S. dollars. The report for the first three quarters of 2012 indicated that China’s lighting industry’s total exports were US$21.71 billion, up 36.5%, while imports fell by 3.5% to US$1.95 billion. In the export volume, the electric light source was 4.77 billion U.S. dollars, the lamps and lanterns were 14.17 billion U.S. dollars, and the others were 2.77 billion U.S. dollars. In these exports of electric light source products, incandescent lamps and basically the same as last year, but the fluorescent lamp has a slight decline, which is the largest decline in the T5 lamp, a drop of 6.5% to 530 million.

Although the export trade of the lighting industry in China continues to advance and develop, the obstacles that come with it are endless. In 2012, China's exports of LED lighting products were notified in total 37 times: In 2012, the European Union's non-food rapid warning system (RAPEX) notified China's exports of LED lighting products a total of 37 times. Among them, 29 were notified because of poor insulation performance due to insufficient creepage distance or clearance.

Lighting products, like other export industries in China, are labor-intensive products that have long been winning with a low price and a single model, neglecting the construction of the industry’s own soft power. In addition to the trade barriers of anti-dumping duties, Chinese enterprises must also face technical barriers. To this end, brand awareness of Chinese lighting lighting companies should be improved, and the development and application of key technologies should be strengthened. To survive, if you want to get rid of the flaws of “Made in China”, you must seek breakthroughs in brand building and international positioning.