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According to DisplaySearch 2011 is an important year for OLED (Organic Light Emitting Diode) displays, especially the development of AMOLED display panels. According to Quarterly Small/Medium Shipment and Forecast Report of NPD DisplaySearch's latest quarterly small- and medium-sized panel shipments and forecast report, with the strong growth of smartphones, AMOLED shipments are expected to reach 90 million units in 2011, up from 2010. %; while revenue is expected to rush to 3.36 billion US dollars, annual growth rate of up to 169%.
In the small and medium-size (9-inch and below panel size) display market, AMOLED penetration has gradually increased. In 2010, AMOLED accounted for 6% of the market for small and medium-sized active matrix flat panel displays, and it is expected to double its growth rate by 12% in 2011.
AMOLED's growth mainly comes from smartphones. As the volume of shipments has increased, the increase in screen size and performance has pushed ASP higher. In 2011, revenue from smart phone panels also more than tripled.
AMOLED's success mainly comes from large-size smartphone screen applications. In the first three quarters of 2011, shipments of 3.5+ AMOLED panels reached 5.97 million units, a three-fold increase compared to the same period in 2010.
"Samsung Mobile Display Division (SMD) is the main promoter of AMOLED growth, and its shipments accounted for 97.5% of all AMOLED panels." said Hiroshi Hayase, vice president of small and medium-sized market research at NPD DisplaySearch, "Seeing the growing market demand, LK Display, AUO, and CMO are all planning to ship AMOLED panels to the smartphone market in 2012."
The Samsung Galaxy Series smartphone is an advanced adopter of the AMOLED panel and competes with the Apple iPhone's high-resolution IPS liquid crystal display panel with high contrast and fast response time for watching videos. The competition of these two brands also brought great attention to AMOLED. At present, only Samsung Mobile Display produces the panel.
NPD DisplaySearch's latest quarterly shipment of small and medium-sized shipments and forecast report Quarterly Small/Medium Shipment and Forecast Report includes the following:
With the successful mass production of AMOLED and the advancement of the new 5.5th generation line, Samsung Mobile Display will produce larger-sized AMOLED panels to provide applications such as the Samsung Galaxy Note and tablet PCs, and will sell them to customers other than Samsung.
AMOLED also penetrated into new markets, such as Sony PS-Vita's use of 5′′ AMOLED’s handheld game consoles; the music display is AMOLED’s mobile phone panel to Lejin’s.
In addition, Lejin Electronics announced that it will produce 55†AMOLED TVs in 2012.
DisplaySearch validates multiple comparisons of small-to-medium size shipments, revenue, and price data, and includes a wealth of information on market applications, sizes, resolutions, technologies, and suppliers. Related research can be obtained in the Quarterly Small/Medium Shipment and Forecast Report, and the Quarterly Small/Medium Pricing Report, Quarterly Mobile Phone Shipment and Forecast Report, Quarterly Small/Medium Value Chain Report provide information on average selling prices, mobile screens, and market size changes. Wait for detailed data.