Exposing Apple iOS system AR navigation, swearing to smash Google Maps?

There have been rumors that Apple is implementing an AR strategy based on iOS, and now there seems to be evidence.

According to the foreign media Dailymail, Apple recently approved an augmented reality-related patent, number No. 9488488. The AR mapping system is able to overlay augmented reality functionality onto live video using the iPhone's hardware.

AR navigation? Apple's new patent to challenge Google Maps

AR navigation? Apple's new patent to challenge Google Maps

According to the patent document, the user can mark digital information, such as street names, points of interest, etc., in some real-life scenarios through the mobile phone application, and scan with the camera. In addition, the AR mapping system will use global positioning GPS, digital compass and accelerometers to determine position, camera orientation and orientation of the device.

AR navigation? Apple's new patent to challenge Google Maps

The patent document describes that the system uploads mainly through captured images or videos, and then downloads augmented reality mapping information through an offline server. Once the required information is collected, the application software can intelligently select similar scenarios to provide live broadcast functionality and use a first-person perspective. The system intelligently determines the live video scene of the user, and then downloads and maps important information enhancements from the server, such as displaying the names of buildings and monuments on live video, conducting interactive route guidance, or alerting users that they are following One-way street ahead.

According to foreign media AppleInsider, Apple filed the patent application as early as 2011, and the USPTO approved the application five years later. Although we are still not sure what form Apple will integrate into the iOS system in the future, its CEO Cook said in an investor conference call that Apple has a strong interest in AR. Let Lei Feng and everyone look forward to Cook's next move~

In the past few years, Apple has been ignoring its plans for the future, but we can see that the company has made some attempts and efforts to catch up with competitors such as Google and Microsoft in the AR field. Earlier this year, it was reported that Apple secretly built a team of about 100 people to study virtual reality and augmented reality technology. This scale is similar to the lineup of the Microsoft HoloLens team. In this regard, Lei Feng has made relevant reports. AR startup Flyby Media has also been included in Apple, which has provided solutions for AR products from several companies, such as Google's Project Tango.

Not only that, but Apple's new iPhone 7 plus is also a good example. It has a higher contrast display and dual camera system for easy acquisition of visual stereo data to AR technology.

“VR is really interesting, but I don’t think it will have a broad application base like AR technology,” Cook said in an interview with foreign media Buzzfeed. “Although augmented reality will take some time to reach a more mature Stage, but I believe there is a huge opportunity in this. We are better to try and work hard in this field now."

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