Rational return, millet surface TV 3S release, real machine to get started experience

For a long time in the past, television has always been one of the important household appliances in people's lives. However, in recent years, with the rise of large-screen mobile devices, the importance and frequency of television use in people’s daily life have decreased. In 2013, this emerging giant of millet began to frequently launch attacks on traditional manufacturers and cut off a large piece of cake. The television industry has been surging for a moment. In the blink of an eye, in 2016, Xiaomi held the 2016 Xiaomi TV Strategy Conference in Beijing and released two new television products, the 65-inch ultra-thin curved surface TV of 8999 yuan and the 43-inch ultra-thin TV of 1799 yuan. What are the highlights of this new millet release? Can Xiaomi succeed with Xiaomi 3S surface TV?

Thin to the extreme look good

Unlike millet's earlier concept of “no design is the best design”, millet TV has taken on the responsibility of “pulling” the same industry product “face value” since its release. Millet TV has won many awards such as the German Red Dot Design Award, China Red Star Award, and Japan Good Design. The 43-inch millet 3S ultra-thin TV announced this time adopts an aluminum alloy frame with a thickness of only 10.9mm, which is 24.8% thinner than the 40-inch previous generation and 6% lighter, which is 9.32Kg. A female student can easily handle it.

65-inch millet 3S curved TV with split design, the screen is the original Samsung curved screen, the resolution of 38402160, and the TV's thinnest at only 5.9mm, the thickest place is only 41.4mm, even thinner than the phone . The intuitive feeling that thin brings is that it is light and beautiful. At present, traditional TV manufacturers can do this rarely.


65-inch millet 3s curved TV front



Thinner screen than mobile phone

A behind-the-scenes team of "stars"

Mentioned that people like Xiaomi and Lei Jun more often like to equate, in fact, behind the team of Xiaomi TV is not lacking a star big coffee. In addition to co-founder of the millet and Wang Chu, head of the Xiaomi TV, as the front door, Xiao Shiwei, head of Xiaomi's TV backlight module, Wang Fuyu, head of Xiaomi's TV acoustics, and Yan Ruixia, head of Xiaomi's TV panel, are all big coffee stars in the industry. After more than three years of sharpening, this team has more experience and enough patience to polish a product. The millet TV outlet was highlighted at the press conference. In order to be more suitable to the touch and more convenient to use, the team developed 12 times a year and a half after 12 months of re-doing. Finally, the inner mold outer mold secondary injection molding process was adopted to achieve aesthetics and durability only. Balance between security and security. Wang Chuan, the head of Xiaomi’s TV, said at the conference that the most demanding sentence is perfection. The current millet team is also enough to withstand this demand.


Well-designed plug


Bottom corners and brackets are exquisitely crafted

The industry’s outlet is just good

The sluggish sales of the traditional TV industry in these years, coupled with other product competitions in emerging areas such as projectors, VR glasses, etc., the days of TV manufacturers are not too good. However, the three directions of split, curved surface and ultra-thin provide TV manufacturers with a very good way out. The split design separates the display part, the signal processing part and the sound system of the TV, and consists of a TV display terminal, a TV host, and a TV audio. This extends the life of the TV and allows for DIY upgrades, while also improving sound effects. Ultra-thin design allows easy placement and handling. If these two points are just technical advantages that cannot be suppressed, surface technology is the “killer” of the current television industry.

Curved TV is the screen is not the current linear type, but creatively change the straight line into a slightly concave curve, which presents a more stunning visual effect. Not only that, the curved TV is in line with the curved human eye structure, and it is more human-oriented in terms of ergonomics. It can bring more comfortable feeling to the human eye. It has better contrast and wider viewing angles, and it can reduce the immersive experience of visual bending. Although other emerging areas are involved but are not mature, so the surface has become the focus of the recent outbreak, millet at this time can be described as the timing of production of curved surface television.


Millet 3S surface TV display


Millet 3S curved TV split host



Millet 3S curved TV split host side view full color

Cost-effective to be more expensive to buy

The core technology of the curved screen has always been in the hands of upstream Japanese and South Korean manufacturers, so curved TV has always been synonymous with high-end and high prices. Although the old rival LeTV released the curved TV earlier, it has been postponed until now. As a large-screen 4K curved surface TV in the million, 65-inch millet 3S curved TV basically pushed other manufacturers to the bottom line at the price of 8,999 yuan, and was once a price butcher, and this price can still be bought.


Main surface TV price comparison chart


Millet 3S surface TV real machine display

This conference saw the seriousness of the Xiaomi television team, and accumulated its design and content. At the press conference, Wang Chuan also mentioned the beginning of his TV career: to be the best TV in the world, so that everyone can afford it. As a continuous entrepreneur who has been financially independent for a long time, I believe that this sentence speaks out some of his thoughts. Although this generation of millet curved surface televisions is stunning, it has not yet been tested by the market. It remains to be seen if the actions of other manufacturers can once again form a strong impact on Xiaomi. The television industry in 2016 will continue to stifle brutality. I only hope that when Xiaomi is struggling to push up, he can bring more and better products to consumers. What do you think about this generation of millet curved television?


Wang Chao, head of Xiaomi TV

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