Beijing, June 20, 2013- Youku Tudou Group (NYSE: YOUKU) and Qualcomm (NASDAQ: QCOM), Qualcomm and its wholly-owned subsidiary Qualcomm Technologies of China Today announced a cooperation agreement on H.265 technology. This technology will allow users to enjoy high-quality Youku video content when using mobile terminals supported by most Qualcomm Snapdragon processors. The Snapdragon processor is a product of Qualcomm Technologies. H.265 technology is also called HEVC codec, which enables high-quality video to be transmitted through lower data bandwidth. Compared with the currently popular H.264 video compression technology, H.265 technology can increase the compression efficiency by up to 40%. American Qualcomm Technologies is an industry leader in H.265 technology standardization. Youku Tudou also recently cooperated with Qualcomm Technologies of the United States on the spread of the Qualcomm Snapdragon brand. Its advertising project has been launched since May 24, and it is one of the most intensive, most complex and accurate advertisements posted on Youku Tudou. Since its launch, the ad has received enthusiastic response on social media and topped the history of Youku with the highest number of clicks. Qualcomm Technologies of the United States used the frequency control strategy for the first time in advertising. In addition, the launch also included mobile terminals to ensure that people who watched videos in various ways could be covered. "Qualcomm Technology Corporation of the United States has implemented an advertising project that resonates with smartphone users. They fully recognize that for brand promotion, especially IT and communication brands, Youku Tudou is an advertising platform that provides precision, high quality and multi-screen linkage. "Said Dong Yawei, chief marketing officer of Youku Tudou. "With the increasing importance of the Chinese market, Youku Tudou has become an ideal platform for advertising. We are very happy to work with companies like Qualcomm Technologies of the United States to reach the growing passion for technology and the habit of mobile lifestyle Young consumers. " "With the increasing consumer demand for a rich mobile multimedia experience, Qualcomm Technologies of the United States is committed to promoting the H.265 industry standard and integrating this technology into the Snapdragon processor to achieve an excellent user experience." Qualcomm Chief Marketing Officer Anand Chandrasekar said. "Snapdragon processor is the industry's most advanced all-in-one mobile processor, providing a perfect user experience for smartphones, tablets and other mobile computing terminals. We are very happy to cooperate with Youku Tudou, China's top video platform, to further build The popularity of the Snapdragon brand and the promotion of H.265 technology applications to better attract a new wave of technology-sensitive consumers. " Before this advertising project, many brands in the IT and telecommunications industries have selected Youku Tudou as a platform for brand advertising to reach hundreds of millions of young, highly educated target users. In the first quarter of 2013, Youku Tudou's advertising revenue from IT brands achieved a significant increase of 110% compared to the same period in 2012. At the same time, Youku Tudou's advertising investment in various industries has increased, among which IT and telecommunications brand single advertisers' advertising investment is at a higher level than other industries. About Qualcomm American Qualcomm (NASDAQ: QCOM) is a global leader in 3G, 4G and next-generation wireless technologies, including Qualcomm ’s technology licensing business (QTL) and most of its patent portfolio. Qualcomm Technology Corporation (QTI) is a wholly-owned subsidiary of Qualcomm Corporation. Together with its subsidiaries, it operates all engineering, research and development activities and all products and services of Qualcomm Corporation, including its semiconductor business QCT. For more than 25 years, Qualcomm ’s ideas and innovations have driven the evolution of digital communications, connecting people everywhere with information, entertainment, and each other more closely. For more information, please visit Qualcomm's website, blog and Weibo. About Youku Tudou Youku Tudou Group (NYSE: YOKU) is a leader in China's online video industry, focusing on the video field. It was formed by the merger of China's first and second video websites Youku and Tudou on August 23, 2012. Youku Tudou now covers the three major terminals of the Internet, TV and mobile, and has the three major content forms of film, television, variety and information. It links the three major links of video content production, broadcast and distribution. The mission of "Three Networks in One" leads the next generation of China's next-generation network video revolution and creates a new pattern of China's Internet industry.
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