Apple CEO: Google Glass will not become mainstream

Recently, Apple has faced a situation where stock prices have plummeted and negative news has spread. CEO Tim Cook was on the line yesterday (24) to clarify at the D11 technology conference. He said that Apple will still focus on making products the best and continue Keep innovating and launch new products sufficient to disrupt the industry.

Apple's developer conference WWDC will be launched next month, and rumors about Apple's upcoming new products continue. Before this, TIm Cook was interviewed by the media in D11 to talk about some of Apple's plans. In D11, in addition to talking about Apple ’s continued high interest in TV attitudes, Cook refused to disclose more plans for TV, only saying that there is still a lot of room for improvement in Apple TV sales. However, for the recent hot topic Google Glass, Cook believes that the outlook is not very optimistic and will not become a mainstream product.

Apple CEO: Cook
Apple CEO: Cook

One of the reasons Cook believes is that users ’motivation to wear glasses is because they“ must ”rather than“ want ”, so it ’s not easy for people to wear glasses. Second, Google Glass violates an important feature of a wearable device-it makes users almost unaware of its existence, so it will be more difficult for Google Glass to reach the consumer market.

For example, when he wears Nike's Fuelband to track his health, he doesn't feel much. Smart watches are such a natural wearable device, which is why many major manufacturers are focusing on developing smart watches. However, despite thinking that wearable devices are very interesting and optimistic about the future development of wearable devices, Cook believes that this is a very difficult market. He said that currently wearable devices on the market do not have particularly prominent features, and it is difficult to persuade children who did not wear watches or glasses to wear these devices.

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