International Data Corporation (IDC) announced its top ten forecasts for the information and communications industry in the Asia-Pacific region (excluding Japan) in 2012. The unstable prospects and uncertainties of the economic situation in 2012 became its tone. Despite unprecedented market volatility, companies are still looking forward to growth in this region. Industry leaders will have to face tough investment decisions. To maintain growth, companies will seek to utilize ICTs in a more novel and robust manner. More views will be published in the forthcoming report "IDC Asia Pacific (excluding Japan) 2012 Top Ten Information and Communication Industry Forecasts". "The coming 2012 seems to be a turbulent year, and the only thing that can be determined is its uncertainty. Although the Asia-Pacific region is gradually getting rid of the economic difficulties that plague other regions, companies seem to be somewhat uncertain about ICT investment. Despite prudence, they are also ambitious, and companies will still strive to achieve profitable growth in the region. However, as consumers and workers become increasingly savvy and affluent, and requirements are increasing, companies will need to invest wisely to Under the impact of a new economic crisis worldwide, IDC's Asia Pacific Region Emerging Technology Research Leader Claus Mortensen said. Although IDC acknowledges that the risk of a global economic recession in 2012 still exists, it also expects that it will not have a significant impact on information technology spending in the Asia-Pacific region. In view of the uncertain global economic outlook in 2012, IDC expects companies in the region to take a cautious approach to information technology spending in the coming year. IDC predicts that in 2012, the Asia-Pacific region (excluding Japan) information technology industry expenditure will reach 653 billion US dollars, an increase of 10.4% year-on-year. IDC expects growth to be lower than the same period in 2011. The growth rate will decrease in the next 4-5 years, but by 2015, it will remain above 9%. According to the latest IDC research and the results of internal brainstorming meetings of IDC analysts in various regions and countries, IDC made the top ten predictions for the information and communications industry in 2012, as described below. IDC believes that these trends will have a greater business impact on the information technology market in Asia Pacific (excluding Japan) than other trends. 1. From Emerging to Emerging: Emerging companies in Asia, unlike traditional business and delivery models, will drive a new wave of ICT spending in 2012. IDC believes that a new type of company is controlling the market: "Asian emerging companies." These companies actively seek to challenge traditional multinational companies, eager for growth and geographic expansion, and are essentially different from companies from mature economies. The CTOs of these emerging companies are trying to find new ways to compete more effectively and shorten the time their IT investments are used to drive business development. IDC predicts that emerging Asian companies will drive a new wave of breakthrough IT technology investments, such as mobile, cloud computing, business analysis, and social media. 2. The value of "1": Asian companies respect the value of IT product simplification. As the market environment in the Asia-Pacific region is very complex, companies begin to promote the "single" of products and realize that a single product can create a successful and sustainable business model for manufacturers / suppliers. The classic example is Apple, which is dedicated to simplicity: only one mobile phone product, and one media tablet product. Before the advent of Apple, many companies regarded differentiation as an important success factor in the mobile device industry, and IDC expects that information technology companies will generally adopt the "single" model in 2012 and subsequent years. 3. Make 2 + 2 = 1: Cloud integration services push outsourcing into the 3.0 era In 2011, IDC predicted that 80% of new application development for enterprises will be based on public cloud platforms. By 2015, 20% of enterprise application expenditures will use "cloud packages." Therefore, buyers of cloud services will have to deal with more services and vendors, increasing the difficulty of managing new services that should be easier to operate. To solve this problem, in 2012 and beyond, cloud service providers will conduct process integration management of decentralized cloud services, that is, cloud integration. By 2015, the market will no longer discuss cloud services, but will regard it as a natural evolution of outsourcing services, namely outsourcing 3.0. 4. Chief data division will link "big data" to business IDC predicts that in 2012, the Asia-Pacific region will usher in the era of "big data". Social media interaction, real-time sensor data, geospatial information, and other data sources not only bring a lot of challenges to enterprises to develop the next-generation information strategy, but also bring significant opportunities to enterprises. The most useful insights will come from advanced analysis, or big data analysis. This type of analysis can analyze increasingly large, rapid, and complex corporate data. However, the various parameters and models of big data analysis may be brand new and require a variety of new analysis technologies. IDC believes that the position of "chief data division" will appear in 2012, and they will formulate an enterprise "big data" strategy. 5. New cloud workloads will emerge: need automation to lead IDC predicts that based on the uncertainty of the current economic situation, the IT industry will develop in 2012 to adapt to changing business needs. The ability to quickly provide IT services and IT resources will become a key factor in gaining an advantage in market competition. IDC believes that with the emergence of a new wave of cloud workloads, IT process standardization and automation will become increasingly important, and automation will become the focus of CIOs in 2012. The investment in standardization and automation will prompt the company's dynamic design, accelerate the delivery and management of its business services, thereby enabling the company to flexibly adapt to the requirements of key business processes and ensure that IT technology is more deeply integrated into the overall business operations. 6. Application integrators: the innovative pioneers of telecom operators serve individual and enterprise users The explosive growth of digital content and applications carried by diverse terminals and fixed and mobile networks has brought new opportunities to telecom operators. Now, they have the opportunity to integrate various applications and content to provide end users with interconnected, personalized, customer-centric solutions. However, this requires telecom operators to establish a dedicated team to discover, bundle, integrate and publish the "correct" business applications or personal applications. IDC believes that in 2012, forward-thinking telecom operators will establish professional and innovative teams to discover and provide suitable applications and content for home users, enterprise users and hot users. 7. Failure prediction will become one of the options for building a strategic platform Unpredictable IT systems can have a huge impact on business performance. To eliminate this impact, companies invest a lot of money to make backups of servers, systems, data, and networks, also known as redundancy. IDC expects that visionary companies will have different ideas in 2012. Virtualization will embed a certain margin of error for the enterprise's IT platform. As long as the platform failure is within the margin of error, the enterprise does not have to rely on redundancy. IDC expects that the above concepts will gain widespread attention in 2012 and will become the first choice for enterprises when deploying large virtualized X86 environments in the next few years. 8. Enterprises will return to customer-centric IT services Due to the uncertainty of the economic outlook, IDC expects that “customer-centricity†will become the top priority for companies in Asia Pacific in 2012. In addition, companies will also focus on technologies that help increase customer focus, increase customer engagement, and enhance the understanding of customers who have contributed the most to the business. If the economic situation improves, “customer-centric†may not receive the same attention in 2013, but IDC expects that by 2015, insisting on “customer focus†will be indispensable for most IT companies. MLA. 9. The convergence of mobile business and IT will pave the way for new workspaces IDC predicts that in 2012, companies will begin to build new workspace architectures around mobility, cloud, and data services. The consumerization of IT has put forward new requirements for the working environment. IDC expects that in 2012, enterprises will take advantage of opportunities such as desktop updates, green deployment, and remote / small site operations to test new mobile services and solutions. 10. Become a "middle class": smartphones with a price below $ 100 will become a new source of income The advent of smart phones announces the advent of a new era of personal computing. In 2012, shipments of smartphones in the Asia-Pacific region are expected to exceed PC shipments. This trend is likely to be unable to be reversed. IDC expects that smartphones under $ 100 will appear in the market in 2012, which will create huge opportunities for service providers in emerging Asian markets. IDC also believes that consumers in emerging Asian markets will soon rely on mobile applications to catch up with consumers in mature markets. Guangzhou Ehang Electronic Co., Ltd. , https://www.ehangmobile.com