Nokia continues to suffer huge losses due to Saipan's difficulty in learning Motorola

On February 27th, the high-profile Nokia announced its new flagship product, 808 PureView, at the MWC2012 conference. As the successor to the N8, this phone has no highlights other than its 41-megapixel camera, making it even more attractive to the industry. Disappointingly, its operating system still uses the old Saipan upgrade.

Insiders pointed out that Nokia 808 PureView, which is dead to Saipan, is likely to follow the lead of the N8. In the increasingly fiercely competitive smartphone market, it is difficult for Nokia to make a comeback, sales prospects are not optimistic, and old rival Motorola has already achieved a strong return after using Android.

The brilliant Saipan system is dragging Nokia into the quagmire. According to Nokia’s fourth-quarter financial report last year, Nokia’s losses in the last three quarters of last year have been continuous, with losses in the fourth quarter reaching 1.07 billion euros. In the same period last year, Nokia also achieved a profit of 745 million euros.

An industry expert told the "Investor Daily" reporter: "The long-term mobile phone supply backlog caused a serious loss of Nokia, and the money earned is not enough to maintain operating costs." According to IDC and other data institutions, data show that Nokia in the United States The market share of developed countries such as Japan and Japan are all lower than 1%, and they are no longer able to compete with other brands.

Saipan "drags" Nokia

"The Nokia smartphones currently in use are almost all using Symbian. The N9 sales using the MeeGo system are very bleak." On February 26, 2012, a Nokia mobile phone salesman told the "Investors" reporter that "high-end With the fierce competition of smart phones, Nokia phones using backward Symbian can't be inserted into the high-end market. The MeeGo system has stopped development, leaving almost no one in the N9 to buy. Now the better-selling Nokia phones are in the low-end market."

According to the "Investor" reporter, the Nokia mobile phone has occupied the first place in the mobile phone market for 15 consecutive years since 1996. In 2004, Nokia acquired all the shares in Saipan, the founder of Saipan Psion. Nokia relied on the excellent Symbian system at that time to dominate the emerging smartphone market.

However, it was not a long time. In January 2007, Apple released the iPhone. The Saipan system owned by Nokia is no longer suitable for the market at that time. The following year, Google released the smartphone operating system Android (Android). Apple and Google made a new interpretation of smart phones.

Nokia’s decline has shown itself. According to relevant media reports, Nokia’s share of the smartphone market in 2011 also fell from 33% in 2010 to 14%. Its popularity in the Finnish market has dropped sharply, and market share has fallen from 76% to 31%, a decline of 59%.

Insiders pointed out that "Since the appearance of the iPhone in 2007, Nokia's profits have plummeted from 3.5 billion U.S. dollars to less than 1.3 billion U.S. dollars. Market value has continued to shrink." Over the past few years, Nokia's stock has been gradually from London, Stockholm, Paris and The Frankfurt securities market was delisted and delisted. In 2011, Nokia shut down online store sales in five countries including Britain, France, and the United States. In August of the same year, it announced its complete withdrawal from the Japanese mobile phone market. On February 9, 2012, Nokia announced the layoff of 4,000 people worldwide.

Motorola Ashore

Nokia Tangled

In fact, Motorola once lost the same as Nokia. With the launch of the RAZR first-generation product V3 in 2004, Motorola dominated the mobile phone market and its popularity was comparable to that of the current iPhone. According to media reports, the total sales of this series of mobile phones exceeded 100 million.

However, the great success of V3 has slowed Motorola's R&D speed. In the mobile phone market where product renewal speeds up, the number of rare products and the lack of new RAZR mobile phones have caused Motorola to lack market competitiveness and the sales situation is very bleak. As of the end of 2008, Motorola's mobile phone sales fell for seven consecutive quarters.

In 2009, Motorola teamed up with Android to launch a new smartphone “milestone”, and the handset has been sought after by the majority of users. Configuring more mainstream milestones The mobile phone is equipped with the hottest new Android system, which has created an impressive sales record of 1.05 million units in the North American market within 74 days. Exceeding the sales record set by the iPhone that year, it became the hottest mobile phone of the time.

At the same time, Motorola released 5 smart phones in succession within 8 weeks. The response of the new product market was excellent, causing the loss of 187 million U.S. dollars per share in 2008 to fall to a loss of 0.05 million U.S. dollars in 2009. Turning losses is no longer a problem for Motorola.

Motorola returned with a strong "milestone", swept away, and sang in the hands of Andrews. Its vice president, John Gjed, once said publicly, “We will also keep some classic Motorola software traditional projects, but the new phone will not hesitate to use Google's Android system, because this system can help Motorola and iPhone to compete.” With a unified platform, Motorola has achieved product updates in a short period of time, changing the image of the slower reaction in the past.

Can Nokia Reborn Still Not Known

Nokia gradually realizes that Saipan is old, but does not follow Motorola's route. On the one hand, it uses the old Saipan system to develop new smart phone systems. On the other hand, it actively cooperates with other mobile phone system development companies to launch smart phones with different systems. .

The former Symbian system is the most used smart phone system for Nokia smartphones. Systems such as Symbian3 and Nokia Bella are based on Saipan. However, using the same kernel as Saipan, the "Post Saipan" mobile phone system, which is only the focus of development in the system interface, will inevitably be accused of "new bottled old wine" and the market performance is far from satisfactory.

Maemo is a mobile phone system developed by Nokia and later replaced by the MeeGo system developed in cooperation with Intel. Both systems are now stopped development. In February 2011, Nokia officially announced that it had reached a global strategic partnership with Microsoft, and both parties will cooperate in depth in the field of smart phones. At present, the regular sales channels in the Chinese market have not yet seen Nokia phones equipped with Microsoft systems.

“When Nokia was released, Nokia’s Saipan system still had a lot of vitality. No one thought that Android was developing so fast. Now that most of Android’s market is divided by other mobile phone brands, it’s also very easy for Nokia to enter Android again. Big question.” An insider told the “Investor Daily” reporter that Nokia’s use of the Android system and the hugely expensive Saipan system will retreat to the second line, which is undoubtedly a heavy blow to Nokia. Without Nokia's sticking to Saipan, Android is likely to dominate the smart phone system. Monopoly is good news for Android and not necessarily a good thing for consumers.

In addition, Saipan is not useless. Wang Ying, a mobile phone analyst, told the “Investor Daily” reporter: “Although Nokia gave up its name, Saipan based on mature technologies will not completely withdraw from the mobile phone market. In the low-end mobile phone market, Saipan still has a large Advantageous."

Nokia's mobile phone equipped with the WP7 system has not been listed in China for a long time. Wang Ying explained: "Nokia is very likely to avoid positive competition with Android." Currently, the Android market in China's smart phone market is unique, but it will soon be consumed. It is very likely that Android will lose its freshness. This is a good time for Nokia to release the Microsoft WP7 system mobile phone in China. Can Nokia return as strong as Motorola, but wait until the Microsoft system phone is available before watching.