——Yu Baoer, Chairman of Zhejiang Huace Lighting Co., Ltd.
Huace: Creating a “Gome Model†for Lighting Marketing
Zhejiang Huace Lighting Co., Ltd. is a comprehensive company that integrates the design, sales and lighting sales of lighting system engineering. The company's Huace Lighting Store is located in a four-story luxury building with a store area of ​​over 6,000 square meters. According to Yu Baoer, chairman of Huace Lighting, Huashi has invested more than 100 million yuan in the market, and invested more than 80 million yuan in land purchase. The LED display at the entrance of the store also cost more than 1 million yuan. These data are sufficient to illustrate the great determination and confidence of the Huashi store and the board of directors of Yu Baoer.
In addition to the external hardware configuration, the intrinsic software creation has become the focus of Huace. The Huace store integrates diversified products such as business photos, home, outdoor, electrician and light source, and realizes a one-stop service system. At the same time, in the management team, Huace also absorbed a group of outstanding talents. In management, the integration of external planning and management is realized, not only selling products, but also selling services and selling culture.
Based on the improvement of software and hardware, Yu Baoer is ambitious and targets the store in the “Gome mode†of lighting marketing. Intensively cultivated in the selection of the brand, and committed to cultivating the invisible champion and star enterprise of the lighting brand. In the words of Yu Baoer, we choose companies that mainly value the development potential and hard work of the company. Only by choosing such a manufacturer to enter the store can we guarantee the reputation of the store and ensure the long-term success of the store, in order to better explain the strength and service of the company. .
In the near future, the lighting fixtures of Beijing-Shanghai Sui Lighting Co., Ltd. have seized the commanding heights of the market. On this basis, we strive to strive for excellence, build brands with quality, seek credit with brands, expand channels and seek development, and strengthen supply and marketing. Cooperation, seeking mutual benefit and win-win. Entering China Strategy will be another great opportunity to stay in the market.
——Children of the Chairman of Zhongshan Gushang Lighting Co., Ltd.
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Into the lighting, settled in Zhejiang Huace Mall (Figure)
We hope to invest more than RMB 1 billion in the Huashi hypermarket with a store area of ​​more than 6,000 square meters to become the “Gome mode†of lighting marketing, and take the road of large-scale chain operation.