Does the real estate economy really promote the development of the lighting industry?

introduction

In 2007, domestic real estate market and stock market prices continued to rise, and the Shanghai and Shenzhen indices continued to climb. People frantically put funds into the real estate market and the securities market. From the perspective of upstream lighting manufacturers, Huayi, Shengqiu and other strong local town lighting companies have also shown signs of investing in real estate - Huayi will build a new one. The 25-story business building, “Sunshine Garden”, which has won the investment of the ball, has already started to attract investment. At the same time, it will build a five-star hotel in the original Yinquan Hotel and the current building. There are indications that the strong economic growth of the real estate industry has attracted a large number of people who are “first rich” to invest. Then, how much wealth will the Chinese housing lighting industry bring to China's lighting industry? What kind of impact will the upstream industry CEOs and giant dealers bring to the lighting industry after turning funds into real estate? Is it a good or a bad phenomenon? The reporter made further discussions on some issues and industry people in the market.

Taiyuan real estate economy began to heat up

Under the guidance of the “Westward Advance” strategy, the real estate development in Taiyuan in 2007 was warming up, and the property market was extremely active. In the west, north, and south of the city, there were investors involved in the city, especially the current average price of Taiyuan Chengxi and Chengnan. The average price of the property is very close. According to Cao Taisheng, general manager of Shanxi Shenjilan Real Estate Co., the rise of Chengxi Real Estate is mainly because the old state-owned enterprises in the west of the city have left a lot of land resources after they moved out of the urban area, attracting a group of powerful enterprises to enter, and will soon develop and build a batch of high Quality, large-scale landscape residential community, thus using high-quality products and large investment to drive urban construction and development in this region. Therefore, Chengxi Real Estate, which has been waiting for the opportunity, finally broke out in silence. In 2007, it became another hotspot area after the Chengnan and Chengbei sectors.

“Under the expectation of RMB appreciation, foreign exchange funds began to flow to the real estate industry in Tianjin, Shanxi, Guangxi, Hainan, Chongqing, etc.” The 2007 China Regional Financial Stability Report issued by the central bank's Shanghai headquarters in early August 2007 attracted media attention. According to the investigation, many real estate development companies in Shanxi Province have support from foreign companies. In the first half of 2007, the net inflow of foreign capital in Shanxi Province increased by 30% year-on-year, while the newly started residential area increased by 35%.

In the first half of 2007, the sales price of real estate market in Taiyuan City increased by 3.9% compared with the same period of last year. According to relevant reports, the trend of housing sales prices in Taiyuan City in the first half of the year was basically the same as that in the country, and it was on the rise.

Lighting industry in the shadow of real estate

According to Guo Yingling, manager of the planning department of Taiyuan Branch of Beijing Yezhifeng Co., Ltd., with the rising price of new houses in Taiyuan and the unrelenting buying of houses, the purchasing demand for the overall decorative building materials will also arise. In terms of lighting, it is necessary for the overall home layout after the renovation of the new house. Therefore, in order to create and match the overall effect of the room, the demand ratio of the lighting (lighting) products will not decrease. However, the proportion of lighting purchases occupying the overall decoration is generally not too large, about 10%. Therefore, the overall demand for lamps is rising in the slow.

In the interview, most developers believe that regardless of the stricter regulatory policies, housing prices in Taiyuan are still difficult to decline. In addition to the scarcity of land, strong rigid demand is an important reason for the difficulty of housing prices in Taiyuan. In addition to the entry of foreign property predators, the quality of products will increase, and the price will inevitably rise. According to industry insiders, as the land price in the city continues to rise, the overall development cost of the engineering and decoration company will also rise, so it will also achieve the effect of “buck” by compressing the purchase price of some building materials. As a small proportion of construction (decoration) procurement, but the indispensable procurement of lighting (lighting) products will be subject to certain restrictions, so the procurement department will reduce procurement costs through various channels in the procurement of lamps and lanterns. Therefore, while the demand for lamps has risen, the profit margin of the lamp sellers has not been qualitatively improved.

Composite lighting industry

The reporter learned in the interview that there are also a number of lighting distributors in Shanxi. They are also engaged in production, decoration and decoration, and some have strong strengths. They have a place in real estate or stock market, so they are "multi-dwelling" in the end. Is it good or bad? How do you plan your investment in the lighting industry and other areas?


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